Senior Product Marketing Executive - 12 Month Maternity Cover

at  Reach Plc

Company Description
Whether you are a succesful Product Manager or are an experienced marketing enthusiast looking to step up into a new role, we’d love to hear from you!
Reach plc is one of the UK’s biggest publishers of content across print and digital media. We are now on the lookout for a Product Marketing Manager to present our advertising products to strengthen our brand and boost sales. Are you a quantitative thinker who is familiar with product marketing techniques and developing innovative programs to drive demand? If the answer is yes, this is the role for you.

THIS IS A 12 MONTH FIXED TERM MATERNITY COVER CONTRACT.

Reach plc is the UK’s largest news publisher and the name behind more than 100 of the UK’s most influential and trusted newsbrands such as the Daily Mirror, Manchester Evening News, and Bristol Post. We are currently leading the way in digital advertising across our network of over 60 websites, with an audience of 83% of all users online and 90% of mobile users.
Over the last 12 months we have implemented many changes to further support our move to a digital-first business. With new tech and systems supporting a more flexible working week, plus new and refurbished offices, now is the time to join us - we want you to play a key part in our continued success.
Job Description

Industry-leading knowledge of, and passion for, the digital advertising industry

• A good eye for design, and extremely competent in Powerpoint/Google Slides and a competent understanding of InDesign and Photoshop or other graphics packages
• Strong presentation skills, comfortable presenting to large audiences, internal and external
• Leads collaboratively, building a strong network of internal stakeholder relationships, sharing knowledge and ensuring convergence of team/specialists
• An advocate of our culture, personifying Reach Solutions principles and behaviours of Collaboration, Imagination and Determination
• Experience in utilising various automation tools, marketing platforms, reporting tools etc
• Strong understanding of marketing technology and digital marketing platform

• Developing ad product solutions messaging that differentiates our existing and new products from others in the market and creates the collateral needed
• Sales collateral management through our internal content management systems linking commercial teams directly with our latest materials.
• Communicating the value of new products to the sales team and develop sales tools and collateral that facilitate the selling process.
• Drive ad product and sales messaging training with Sales teams across the UK
• Accompany sales teams on agency and client visits to explain the latest developments and successes
• Work with marketing, PR and internal teams to produce content such as case studies, videos, website copy, social content and blog posts
• Work with commercial teams to develop product marketing strategies (pricing, advertising, product launching)
• Work with the ad product and ad tech team on new releases of digital solutions
• Gather feedback on ad solutions, and research competitor offerings
• Translate technical details into benefits for the advertiser
• Uphold Reach’s policy around diversity and inclusion and work to ensure our values around non discrimination are upheld in everything we publish.
  Qualifications

Industry-leading knowledge of, and passion for, the digital advertising industry

• A good eye for design, and extremely competent in Powerpoint/Google Slides and a competent understanding of InDesign and Photoshop or other graphics packages
• Strong presentation skills, comfortable presenting to large audiences, internal and external
• Leads collaboratively, building a strong network of internal stakeholder relationships, sharing knowledge and ensuring convergence of team/specialists
• An advocate of our culture, personifying Reach Solutions principles and behaviours of Collaboration, Imagination and Determination
• Experience in utilising various automation tools, marketing platforms, reporting tools etc
• Strong understanding of marketing technology and digital marketing platforms

Additional Information