Senior Product Marketing Lead

at  ZEEKR EU

THE COMPANY

We are ZEEKR, built on a decade of European experience. We are a premium electric vehicle and technology solutions brand from Geely Holding Group, one of world’s largest privately held automotive companies. Our goal and vision is to accelerate the shift to fully electrified mobility. We are committed to driving the future of transportation with cutting-edge technology and a customer-centric approach.
Our cars have finally arrived in Europe, and with several markets on our expansion roadmap, there has never been a better time to join the team.

THE ROLE

For our Amsterdam Headquarter and within our Product Marketing team, we are looking for a Product Marketing Senior Lead. As a Product Marketeer, you will play a critical role in driving the success and adoption of ZEEKR’s products. As part of the product team, your role will be to translate the technical material received by Product Planning and Engineering to consumer messages.
You will work closely with the Sales & Marketing teams to develop and execute successful product messages. create product and brand awareness, drive demand, and support the successful launch and promotion of our new products.
Your focus will be on understanding customer needs, developing compelling messaging and positioning to consumer and journalists, creating marketing collateral, and supporting the development of commercial programs to effectively sell our products and services.

THIS IS WHAT YOU WILL DO MOST OF THE TIME:

Develop product messaging and positioning

• Understand the target market and customer needs for our products and services.
• Craft clear and compelling product messaging and positioning that effectively communicates the value proposition and differentiation of our cars.
• Collaborate with the Product Planning team to understand product features and capabilities, translating them into customer benefits.
• Ultimately lead the product positioning of ZEEKR line up and core products

Creation of the marketing collateral and content, including web site

• Develop high-quality marketing collateral, including product datasheets, brochures, presentations, and website content, to support the promotion and sales of our products and services.
• Build the entire product session in the web site, both for car configurator and product pages in coordination with IT department and Marketing teams
• Collaborate with the marketing team to create visually appealing and engaging marketing materials.
• Ensure consistency and alignment of messaging across all marketing channels and touchpoints.

Enable PR, Marketing and Sales event

• Focusing on ZEEKR products, develop product enablement tools and resources, including product s presentations, and competitive analysis, to equip the PR; marketing and sales team with the necessary knowledge and materials to effectively promote products and services both
• Educate and train the sales team on product features, benefits, and competitive positioning.
• Collaborate with the markets to understand customer feedback and market insights and incorporate them into successful commercial programs.

Support go-to-market strategies and support the development of commercial programs

• Collaborate with the carline and marketing teams to develop and execute go-to-market strategies and launch plans for new products and services.
• Define target customer segments, identify key market trends, and develop commercial programs and initiatives to drive awareness and demand for our products.
• Partner with the marketing team to execute digital marketing campaigns, content marketing, social media activities, and events to generate leads and engage with the target audience.

Support to Retail

• Overall lead in the communication flow in all product marketing activities, from product features to digital ones.
• Lead training activities from product and digital to field based teams.

TO BE SUCCESSFUL IN THE ROLE WE BELIEVE THAT YOU WILL BRING:

• Minimum 8 years’ experience in various positions in marketing, product, pricing, strategy both at headquarter and at the field level, preferably in automotive industry.
• Familiarity with digital marketing strategies, content marketing, and social media platforms.
• Passion for technology and staying updated with industry trends.
• Excellent written and verbal communication skills with the ability to craft compelling messaging and content.
• Highly collaborative skills, being an integrator among several divisions: engineering,design, marketing, homologation, and other cross functional teams in our Amsterdam office as well as our European Design and R&D center in Goteborg and our Global HQ in China.
• Proven technical, quantitative, and critical-thinking skills with cross functional understanding.
• Experience managing complex projects with clear communication to senior management.
• Bachelor’s or Master’s degree in marketing, business, or a related field.
  To thrive at ZEEKR we believe that you have the courage to lead with trust and care and you don’t mind getting your hands dirty. You are highly innovative and have a great ability to adapt and perform in a constantly changing, fast-paced, highly demanding work environment. Like us, you believe it’s important to have a passion to work in an international and multicultural environment with the desire and ability to embrace the diversity of people, perspectives, and styles.
  Apply today, we will perform ongoing selection during the application period. We look forward to hearing from you.
  Please note that due to GDPR regulations we can only accept applications sent through the recruitment system, not via email or other channels. We do not accept applications submitted by external recruitment companies