Senior Product Marketing Manager

at  Dealfront

We are a remote-first, international SaaS company helping businesses maximize their revenue potential in Europe and the US with our Go-To-Market SaaS Platform. We are the successful merger of Leadfeeder and Echobot, bringing two industry leaders together.
What makes us unique? With origins in Finland and Germany, the country with the highest privacy standards in Europe, Dealfront was born with compliance and transparency in its DNA. This ensures that our users know exactly where their data originated. Compliance does not affect companies’ earnings.
We have over 270 dealfronters around the world in 40 countries. Join us and help us continue our mission to be the leading Go-To-Market platform that helps B2B companies win deals in Europe.

POSITION OVERVIEW

We are now looking for a Senior Product Marketing Manager who will play a pivotal role in driving the success and adoption of our products.
You’ll be responsible for understanding market trends, customer needs, and competitive landscapes to effectively position our products and drive demand.
Your mission will be to craft compelling narratives, translating product updates to customer value, and effectively communicating the value proposition of our products to our customers and prospects.

REQUIREMENTS

• 5+ years of product marketing experience within SaaS, ideally B2B.
• Proven expertise in translating product updates into customer value propositions.
• A proven track record in successfully developing and executing GTM strategies.
• Demonstrable record of driving growth and adoption of SaaS products.
• Experience collaborating closely with software development and product teams.
• Strong technical knowledge with the ability to easily convey technical concepts to a non-technical audience.
• Experience within a fast-growing environment overseeing multiple products.
• Collaborative, creative, can-do attitude.
• Strong analytical skills, with the ability to use data to inform decision-making.
• Excellent organisational, project management, and stakeholder management skills.

• Develop and refine product positioning and messaging that resonates with target customers and differentiates our products to the market.
• Collaborate cross-functionally with product management, sales, and marketing teams to develop and execute GTM plans for new product launches and feature releases.
• Translate product updates to customer value. Identify solutions and use cases we solve with the release of new features.
• Collaborate with the executive team to create and execute comprehensive product marketing strategies aligned with overall business objectives.
• Collaborate with the sales team to develop effective sales tools, training programs, create sales enablement collateral including sales decks, product sheets, presentations/videos, demo scripts, competitive battle cards, and objection handling sheets.
• Conduct market research, gather customer insights, and analyse competitor offerings to inform product strategies and marketing initiatives - be an expert on our competition, how they are positioned, and how/where our products compare.
• Obtain insights into customers’ usage of product and features, use cases and case studies, untapped opportunities and buyer personas, through interviews, surveys and sales data.