Senior Product Marketing Manager

at  GfK

Country
United Kingdom
Job Family
Marketing & Communications
We show the world what people want.
Join GfK and help us shape tomorrow. As an NIQ company, we are the world’s leading consumer intelligence firm, delivering the Full View™ on consumer behavior. We work to enable manufacturers and retailers better understand what consumers really want. Our name has inspired trust for over 89 years because we take pride in discovering new pathways to sustainable growth for our clients, our people, and our planet.
We are always looking for open-minded people who will grow with us, push boundaries, and pioneer disruptive methods in market research, data science, technology, and AI. If you share this passion to drive things forward and the integrity to insist on doing things the right way, we’ll equip you to take your future into your own hands and play a leading role in our story.
Job Description
Title: Senior Product Marketing Manager: Translate complexity to clarity in a High-Impact Role
As a Senior Product Marketing Manager, you will work closely with the global VP of Product Marketing, product leadership, commercial, marketing, creative, and communications to define the messaging and positioning for the Technology and Durables products and SaaS platform.
You will play a significant role in helping successfully launch products by supporting go-to-market strategies, creating compelling messaging, and developing impactful content and sales enablement tools. This is a highly visible role where you will have the opportunity to influence various stakeholders and bring to market NIQ’s major product initiatives.

Responsibilities

• Own and maintain buyer personas and understand the buying and sales process to inform messaging and content
• Collaborate with key stakeholders to develop product positioning and messaging that articulates a clear value proposition
• Own messaging, positioning and sales enablement content for a line of innovative products
• Develop revenue-driving go-to-market plans aligned with sales and product strategies
• Gather and analyse customer feedback to influence product enhancements and elevate sales enablement
• Create and socialize product positioning and sales playbooks that will empower sales teams to effectively compete in the market
• Understand competitive differentiation and arm sellers with effective tools to position against the competition
• Develop content for internal and external use including sales collateral, case studies, video tutorial scripts, FAQs, competitive battlecards, and talking points
• Develop content and training programs for internal awareness and education
• Drive product launch plans with stakeholders from product, operations, commercial, user engagement and demand generation teams
• On an on-going basis, analyse in-market performance data to identify areas of opportunity to increase adoption of our products

A little about you
You have exceptional communication skills and can translate complex solutions and capabilities into clear messaging that articulates value to our clients. You are self-motivated, hands-on, and willing to work in a fast-paced environment. You have great teaming skills and cultivate relationships inside and outside the organization. You’re able to work independently on agile teams with a tremendous amount of responsibility and open to working in a dynamic environment where new projects pop-up daily. You are excited by generating and adopting new ways of working and you are not afraid of taking risks.

Qualifications

• Bachelor’s Degree
• 5+ years of experience in B2B Product Marketing, Product Management, or Marketing
• Strong communication, influencing and project management skills
• Impeccable writing skills and storytelling abilities, simplifying complex information effectively
• Ability to work collaboratively across many teams to achieve a common goal
• Experience working with and launching SaaS products
• Understanding of Technology and Durables industry (preferred)

Join a tight-knit team and drive client, product, and organizational impact!
We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity, focusing on all of our employees reaching their full potential.
We respect and value every employee regardless of race, ethnicity, gender, sex, sexual orientation, age, personality, experience, culture, faith, socio-economic status, or physical or mental disabilities.
We endorse the core principles and rights set forth in the United Nations Declaration of Human Rights and the Social Charter of Fundamental Rights of the European Union, promoting the universal values of human dignity, freedom, equality, and solidarity.
Learn more about how we are driving diversity and inclusion in everything we do on:
https://www.gfk.com/about-gfk/diversity-and-inclusion
At GfK we work collaboratively with our colleagues but offer a flexible working approach, including dividing our time between office & remote working as well as the opportunity to flex our working hours around team core hours.
We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit and make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.
Can there be a better place to take center stage in the digital revolution? We are excited to get to know you!
GfK UK has committed to a net zero carbon emissions policy by 2026.

• Own and maintain buyer personas and understand the buying and sales process to inform messaging and content
• Collaborate with key stakeholders to develop product positioning and messaging that articulates a clear value proposition
• Own messaging, positioning and sales enablement content for a line of innovative products
• Develop revenue-driving go-to-market plans aligned with sales and product strategies
• Gather and analyse customer feedback to influence product enhancements and elevate sales enablement
• Create and socialize product positioning and sales playbooks that will empower sales teams to effectively compete in the market
• Understand competitive differentiation and arm sellers with effective tools to position against the competition
• Develop content for internal and external use including sales collateral, case studies, video tutorial scripts, FAQs, competitive battlecards, and talking points
• Develop content and training programs for internal awareness and education
• Drive product launch plans with stakeholders from product, operations, commercial, user engagement and demand generation teams
• On an on-going basis, analyse in-market performance data to identify areas of opportunity to increase adoption of our product