Senior Product Marketing Manager

at  Lucid Interactive Limited

YOUR MISSION

We are seeking a Senior Product Marketing Manager to join our Marketing team. This is a full-time global role, reporting to the VP of Marketing. This is an exciting opportunity where you will be responsible for developing and executing the product marketing strategy to drive demand and ensure the success of our product portfolio in the market. This role requires a deep understanding of our customers’ needs and the competitive landscape. You will work closely with the Product and Sales team to ensure our products meet and exceed market expectations. The ideal candidate is a strategic, resourceful, and action-oriented B2B SaaS product marketer who enjoys wearing multiple hats.
We’re looking for people who are passionate about their work, take pride in its results, and work well in small teams with fast-paced environments.Responsibilities
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Leverage competitor and market intelligence, establish product positioning that differentiates eDesk’s solutions and offering

• Define ICPs, buyer personas and value propositions that translate our products and features into benefits that resonate with our target audience. Ensure consistent messaging across different assets, collaterals, and channels
• Collaborate with our product, sales, and customer success teams to create the tactical GTM plan that communicates the value of our solutions to multiple personas
• Create high-impact marketing collateral, including pitch decks, email campaigns, case studies, web pages, live and event-based programs that effectively communicate our value proposition and align with our go-to-market strategy
• Gather customer feedback and identify opportunities for improvements
• Support product launches by creating and implementing launch campaigns, and work closely with both product experts and sales managers on the effective use of marketing assets
• Become an internal expert on our customers, products, competitors, and our market position to create demand, drive customer satisfaction, and revenue
• Speak or present at industry events or webinars when needed

ABOUT US

eDesk is a software company headquartered in Dublin, Ireland that seeks to enhance sales and simplify transaction support for e-commerce businesses across the globe through our three products:

• eDesk - an eCommerce help desk, the only AI powered helpdesk solution built specifically for eCommerce
• Repricer - a dynamic repricing engine
• Feedback - an automated ratings management and feedback tool

Winner of the 2021 Deloitte ‘Innovative New Technology Award’, thousands of customers globally already trust eDesk and repricer.com to help them deliver incredible experiences to their online customers

Please refer the Job description for details