(Senior) Product Marketing Manager (m/f/d)

at  Appinio

ALLOW US TO INTRODUCE OURSELVES

Hello there! We’re Appinio, the fastest (and coolest) market research platform. On a mission to make the world a little more fact-based, we help companies understand how consumers think and make better data-driven decisions.
We started out in Hamburg back in 2014 but we’re now humbled to call the world our playground, with over 260 employees spread across 15 countries (we’re remote-first), 2600+ international clients, delivering research from +190 markets, globally
Want to be a part of the Appinio movement?

YOUR MISSION AS A (SENIOR) PRODUCT MARKETING MANAGER (MF/D)

Appinio is looking for a (Senior) Product Marketing Manager to contribute to our Product Marketing strategy at a global level. We’re looking for someone who is self-driven, has excellent storytelling skills, and demonstrated proficiency in understanding and translating customer needs into a strategy.
In this role, you will be responsible for ensuring that our products are positioned and communicated in the right way to strengthen our brand and boost growth.

LEARN MORE ABOUT US:

appinio.com LinkedIn Xing Kununu Instagram

WHAT YOU’LL BE DOING

• Drive growth and adoption of Appinio’s solution, as well as maximize Appinio’s exposure, by owning go-to-market strategies (market research expertise and product suite)
• Craft and articulate our value proposition, with targeting messaging and holistic internal and external channels for distribution and education
• Improve our understanding of Appinio’s customers and competitors, by gathering feedback and insights from customers and competitors and market analysis
• Become the expert and partner closely with our Sales team to deeply understand customer, market, and vertical needs as well as business requirements
• Utilize data proficiently to deeply understand pain points, identify opportunities, and prioritize solutions
• Develop collaterals and tool kits to enable our Sales and Brand Marketing teams to position Appinio efficiently and differentiate us from competitors
• Collaborate with internal teams (product, design, marketing, sales, customer success, engineering) to define and align processes, feedback, and communication channels as well as identify revenue-boosting opportunities
• Work closely with local marketing teams to roll out global strategies at a local level

YOU WILL THRIVE IN THIS ROLE IF

• You have a minimum of 4+ years experience in a similar role, ideally in a high-growth company
• You have a strong knowledge of the market research industry (previous working experience in a market research player is a big plus) and are passionate about consumer insights
• You know how to craft content and messages that trigger our target group
• You have outstanding oral and written communication, presentation, and analytical skills
• You have a growth mindset and you able to deliver in a high-paced environment
• You are fluent in English, another European language is a plus