Senior Product Marketing Manager

at  The University of Law Ltd

We are currently looking to recruit a Senior Product Marketing Manager to join our UK Marketing and Sales team to cover a period of maternity leave. Working on a hybrid basis with at least 1 day per week based at our Woking office, this will be a fixed term contract for up to 12 months of 40 hours of work per week.
As our Senior Product Marketing Manager, you will be responsible for leading a product marketing team with 4 direct reports (Marketing Managers). You will work across the whole customer journey and be responsible for the marketing of all postgraduate courses – across Law, Business, Psychology, Computer Science, Criminology and Education - and driving awareness, applications, acceptances and enrolments. You will be the expert on the programmes and develop in-depth market knowledge on our target audiences and competitors.

As our Senior Product Marketing Manager, you will:

• Develop, own, plan and communicate the product marketing strategy for postgraduate products
• Analyse the marketplace and design a market strategy that will meet our products’ ambitious targets
• Manage the implementation of the marketing strategy across your marketing team, delegating and providing clear briefs in appropriate activities
• Own, develop and communicate the key messages and customer lifecycle for the products
• Plan the launch of new products and brief others throughout the marketing team and University
• Continuously improve the use of and adherence to our Brand, visual identity, tone of voice and Brand Promise.

THE CLOSING DATE FOR APPLICATIONS IS: 5TH JULY 2024.

We will be looking for the successful candidate to join the University early September 2024.

Please refer the Job description for details