Senior product marketing manager

at  Writer

ABOUT WRITER

AI your people will love. That’s our vision, and it contains multitudes :-)
AI
your people
will love.
We’re filling a big need for generative AI built ground-up for the needs of enterprises and embraced by their teams. As generative AI became a board-level initiative almost overnight for most enterprises, our market matured dramatically and we benefit from that tailwind. Our product is highly differentiated, our roadmap is transformative, and our customers are happy and vocal.
About this role
Every company grows differently, and we grow when we help our users nail generative AI. We are looking for someone to create and champion our product marketing efforts — helping our users understand and get the full value out of our platform. In this strategic role, you’ll build a deep understanding of the product and customer: who they are, their pain points, and how Writer solves their pain. You’ll develop product messaging across platforms — from strategy to execution. This is a highly cross-functional role that requires a close partnership with our product, sales, and marketing teams, as well as talking directly to users to understand their needs.
This role reports to our head of product marketing. You’ll be part of a small but powerful marketing team, building the program from the ground up. We’re looking for someone who works backwards from excellence, has an unreal imagination, and works with a sense of urgency.

• Help us take complex, innovative new products to market — craft the narrative and launch strategy, create messaging and positioning, dive into the technical ins and outs, and enable our sales and CSM to drive pipeline and adoption
• Develop product positioning and messaging that resonates with our target buyer personas in collaboration with PM and GTM teams
• Deeply understand our customers, their attitudes and motivations, top use cases for generative AI, and the value they get from the platform
• Work with sales enablement to enable our reps to speak as experts about our technical products and their core differentiators
• Be an expert on our competitors, their capabilities, and how we position Writer against them.
• Create priority assets like product pages, sales decks, case studies, and more