Senior Programmatic Manager (m/f/d)

at  INNOCEAN Worldwide Europe GmbH

We are INNOCEAN Europe. A marketing and communications network that combines pan European collaboration with local expertise and execution. Founded as an in-house agency for the up-and-coming brands Hyundai and Kia, we continue to be inspired by the words of Chung Ju-Yung: Have you tried? With this in mind, we help brands and people unleash their potential and live up to their role as challengers.
To strengthen our AdTech Team, we are looking for you to join us as soon as possible as a

• Pro-actively identifying and developing long-term media investment strategies by partnering with the local Publishers and Media Sales-Houses
• Setting up and negotiating private Marketplace (PMP) and supply deals with the Publishers, as required for the campaign delivery
• Responsible for whitelisting and blacklisting of publisher websites for the local markets
• Setting performance, quality and brand-safety KPIs with the Publishers and regularly monitoring the incoming publisher traffic
• Giving site and placement-based performance recommendations to the traders, also monitoring the quality of supply exchanges/SSPs added to RTB
• Working closely with the Traders to optimize the necessary Media-Buying volumes from time-to-time as well as working on the platforms by themselves
• Troubleshooting all the Supply-side Media issues and implementation
• Controlling and accompanying the operational implementation and optimization of programmatic campaigns through various DSPs
• Creating customer journey related digital strategies, along the entire funnel, from branding to prospecting to retargeting, with focus on cross-channel approach
• Working collaboratively with the account management, ad operations and analytics teams
• Maintaining a close and continuous exchange with publishers, data providers and technology vendors (both national and international)
• Developing best practice models and generating insights for always-on optimization
• Being a driving force for innovation and further development of programmatic excellence for our clients
• Responsible for onboarding new colleagues and supporting juniors with your programmatic experience