Senior Social Media Manager

at  Funlab

Who Are We?
As a finalist in the 2023 Best Employers Awards, Funlab provides a fun and positive work environment with the goal of making sure every human has a safe place to be themselves. Investing in our people is one of our Core Values and we aim to develop our people during their journey with us, whilst allowing them to create memorable experiences for our guests.
With over 50 venues across 8 brands in Australia and Aotearoa (New Zealand) and North America, our growing team is on the lookout for a passionate, professional and fun Senior Social Media Manager for our Support Office in Abbotsford, Melbourne.

Why Work With Us?

• Be part of an innovative and people focused company;
• Access to development programs and opportunities to work alongside and learn from industry leaders;
• You’ll have the opportunity to grow your career with a leader in the entertainment industry;
• You’ll get to immerse yourself in a people-first culture - focused on upskilling and developing our Motherfunners (team members!) to future success;
• An excellent remuneration package will be offered to the lucky candidate - not to mention all our Support Office perks: dogs, breakfast, coffee, monthly lunches, and more;
• 3 days additional leave;
• Focus on wellbeing and mental health support; partnership with Headspace, EAP access, Inclusiveness initiatives, Pride, Women and Neurodiversity Employee network groups as well as access to gender affirmation leave
• Free activities for yourself at ANY and ALL of our Funlab brands;
• But mainly…just because we’re AWESOME!!

What You’ll Do

• Manage the always-on social media strategy across paid and organic social channels
• Leverage agency relationships to ensure social media campaigns are optimised to campaign objectives and ROI
• Plan and execute paid social remarketing campaigns
• Identify opportunities for growth utilising data and analytics to effectively support conversion rate optimisation to aid in achieving online revenue targets
• Manage annual budgets and forecasts
• Measure and report on campaigns, always-on and BAU activity against objectives
• Lead the digital content strategy ensuring social content is ideated and sourced effectively, leveraging current trends
• Oversee the content creation strategy, ensuring content is optimised to each channel and placement
• Mentor and develop two direct reports

What You’ve Got

• A relevant tertiary qualification in Marketing, Media, Communications or similar
• 4+ years in a similar role
• Proven success in paid media campaign management
• Experience with Facebook Ads Manager, Google Analytics, Google Ads, Google Data Studio
• Demonstrated strong analytical skills
• Proactive, ability to work autonomously, with a sense of urgency and a positive can-do attitude
• Excellent written and verbal communication skills
• Well organised planner who works well under timeline pressures.
• Proven ability to build and manage relationships with different stakeholders
• A burning desire to show what you’ve got and what heights you can take the business!

Keen?
At Funlab, we believe it’s this unique and enthusiastic culture that makes us great to work with! If you’re a hard worker who’s passionate about people and willing to go above and beyond to show us what you’ve got, then get in touch already! We can’t wait to hear from you!
Don’t self reject! We know that women and people in underrepresented communities lean towards applying to roles where they tick all the ‘What You’ve Got’ items, at Funlab we hire for attitude, not skills, so don’t rule yourself out just yet, you might be the Motherfunner we’re looking for

• Manage the always-on social media strategy across paid and organic social channels
• Leverage agency relationships to ensure social media campaigns are optimised to campaign objectives and ROI
• Plan and execute paid social remarketing campaigns
• Identify opportunities for growth utilising data and analytics to effectively support conversion rate optimisation to aid in achieving online revenue targets
• Manage annual budgets and forecasts
• Measure and report on campaigns, always-on and BAU activity against objectives
• Lead the digital content strategy ensuring social content is ideated and sourced effectively, leveraging current trends
• Oversee the content creation strategy, ensuring content is optimised to each channel and placement
• Mentor and develop two direct report