Senior Specialist for Lifecycle Marketing Management

at  Western Union

SENIOR SPECIALIST FOR LIFECYCLE MARKETING – COSTA RICA

Are you a strategist who is hyper-focused on creating and implementing lifecycle marketing and CRM strategy to ultimately improve customer satisfaction, loyalty, and advocacy? Do you have experience crafting and managing complex global projects that include marketing strategies, brand visibility, campaigns, customer engagement, and aligning technology with business needs? Are you ready for your next career at a company that envisions a culture of global unity and boundless connection? Then it’s time to join Western Union as a Senior Specialist for Lifecycle Marketing.

ROLE RESPONSIBILITIES

• Design and launch lifecycle marketing strategies for different customers’ segment.
• Creates and executes global CEM programs (CRM, lifecycle marketing, loyalty program).
• Facilitate the design and implementation of marketing strategy in collaboration with many cross functional enablers (i.e., Technology, Product, Strategy, Data, etc.) to promote the embedding of this thinking across the organization.
• Partner with BI and Data teams to develop high value segmentation and audience data model.
• Streamline process of customers acquisition and retention via various channels such as email, sms, app, whatsapp, and more, using automation tools.
• Storytelling and converting data into insights via power point or other presentation tools.
• Work cooperatively and effectively with multiple global project teams besides handling discovery sessions, in-depth target audience research, analysis, scoping, design/develop testing, problem resolution, training, status reporting, implementation, and post-rollout review/audit.
• Achieve and maintain the right level of engagement and communication with key stakeholders and project sponsors.
• Monitor/evaluate Marketing project progress and maintain clear project documentation.
• Evolve team dynamics into driving accountability and empowering teams and individuals to make decisions.

ROLE REQUIREMENTS

• 5+ years of Marketing experience, particularly across CRM, Loyalty, and Experience.
• A master’s degree in marketing, Economics, Advertising, Business, or related field is preferred.
• Advanced experience with CRM tools (Salesforce and Braze preferred), power point and Microsoft 365.
• Efficiency in using excel, gather insights, and analyze data.
• Experience performing research, analysis, documentation, design/develop testing, problem resolution, training, status reporting, implementation, and post-rollout review.
• A background in financial services and payments are preferred, as well as international exposure.
• A core marketing background with experience as a matrixed Program Manager, supporting CEM is preferred.
• Experience coordinating and communicating with cross-functional global team members from Analysts to Executive Management levels.
• Strong relationship building expertise with internal business stakeholders and external partners.
• Available to start work at 6 am local time.