(Senior) Web Analytics Engineer (m/f/d)

at  INNOCEAN Worldwide Europe GmbH

For our Insights & Analytics team in Frankfurt, we are looking for you in the role of

• Develop and maintain analytics tracking solutions to capture user interactions across our clients’ web platforms.
• Implement advanced analytics techniques to extract meaningful insights from large datasets.
• Collaborate with stakeholders to define key performance indicators (KPIs) and establish tracking mechanisms to monitor KPI performance.
• Manage cookie consent management solutions to ensure compliance with privacy regulations and enhance user transparency and control over data collection.
• Implement server-side tagging solutions to capture data beyond client-side interactions and improve data accuracy and reliability.
• Conduct thorough analysis of web traffic, user behavior, and conversion rates to identify opportunities for optimisation.
• Provide actionable recommendations based on data analysis to improve website performance, user engagement, and conversion funnel efficiency.
• Stay up to date on industry trends and best practices in web analytics, including emerging technologies and regulatory requirements, and proactively identify opportunities to enhance the analytics infrastructure of the websites in our care.