Senior Web Analytics Manager

at  IPG Mediabrands

Location: København, Capital Region of Denmark, Denmark
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Office: Copenhagen
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Agency: Mediabrands - Denmark
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Ref#: 9254
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Type of Contract: Regular
Kinesso is a leading global digital marketing agency. From our Copenhagen office we help local, regional and global brands to grow and thrive. We operate on an international scale with offices in 48 countries, and our Copenhagen team offers strategic support across IPG Mediabrands Nordics clients and beyond. At Kinesso we offer integrated solutions covering digital consultancy, Paid Social, Paid Search, Addressable Media, SEO, UX, Content, Analytics and E-Commerce solutions.
Kinesso supports the IPG Mediabrands media agencies UM and Initiative, as well as servicing our own direct clients.
We are one of the world’s most passionate and ambitious digital marketing agencies - earning the right to create and deliver digital marketing strategies for exceptional brands such as Amazon, Pernod Ricard, Dyson, Louis Poulsen, Clever, Bruun Rasmussen and many others.

ABOUT THE ROLE

In the role as our Senior Web Analytics Manager, you will be leading the proposition development, strategy, planning and implementation for all analytics and tracking related projects in Denmark.
You will be working closely with Nordic DTA (Data, Tech & Analytics) lead and local CRAFT and client teams to deliver outstanding value to existing and prospective clients by taking lead on assigned projects and pitch processes, encompassing all aspects related to web analytics, tracking and data.
You will be responsible for the daily operations, as well as training and supporting the wider Kinesso staff to develop their skillset within analytics and tracking.

WORK TASKS

• Providing thought leadership within the area of web analytics.
• Working closely together with Digital Specialists and client teams in order to understand and utilize the customer journey through data.
• Securing an effective and professional completion of client projects. This includes making sure deliveries live up to quality standards and that overall deadlines are kept on assigned projects.
• Responsible for web analytics retainers and projects, including measurement plans, tracking implementation, web analytics audits, quality assurance, audience building and more.
• Take part in Global Analytics Council and apply new ideas and solutions in Denmark.
• Pitch prep, delivery and presentations.
• Direct contact to clients.