SENOR EMAIL MARKETING MANAGER

at  Hoag Memorial Hospital Presbyterian

Salary Range: $55.7500 - $85.7400 /hour. Actual compensation may vary based on geographic location, work experience, skill level, and education.

The Senior Email Marketing Manager is a pivotal role responsible for developing and executing advanced email marketing strategies to drive engagement, generate leads, and deliver growth. This role requires a blend of creative, analytical, and technical skills to craft compelling email campaigns that resonate with diverse audiences across various lines of services. The ideal candidate has a proven track record in leveraging email as a powerful marketing tool, deep knowledge of segmentation, personalization, and automation techniques, and the ability to analyze campaign performance to drive continuous improvement.

• Design and implement comprehensive email marketing strategies to meet and exceed business objectives, including lead generation, customer acquisition, retention, and engagement.
• Plan, execute, and manage all aspects of email campaigns, from conceptualization to analysis, including template design, call-to-action, and content creation.
• Develop and refine segmentation strategies to deliver targeted and personalized email content, enhancing user engagement and conversion rates.
• Set up and optimize email automation workflows to nurture leads and maximize customer lifecycle value efficiently.
• Manage and lead from concept to execution all email campaigns via our Salesforce/Marketing Force platform
• Utilize analytics to monitor and evaluate email campaign performance. Provide actionable insights and make data-driven recommendations for optimization.
• Oversee subscriber database integrity, implement growth strategies, and ensure compliance with email regulations and best practices.
• Conduct regular A/B tests to trial new ideas and improve the performance of email campaigns in terms of open rates, click-through rates, and conversion rates.
• Work closely with other departments, in addition to partner teams like content, and design, to ensure a cohesive and integrated marketing approach.
• Stay abreast of the latest email marketing trends, tools, and technologies. Experiment with new ideas and techniques to enhance the email marketing program.
• Performs other duties as assigned.

• Design and implement comprehensive email marketing strategies to meet and exceed business objectives, including lead generation, customer acquisition, retention, and engagement.
• Plan, execute, and manage all aspects of email campaigns, from conceptualization to analysis, including template design, call-to-action, and content creation.
• Develop and refine segmentation strategies to deliver targeted and personalized email content, enhancing user engagement and conversion rates.
• Set up and optimize email automation workflows to nurture leads and maximize customer lifecycle value efficiently.
• Manage and lead from concept to execution all email campaigns via our Salesforce/Marketing Force platform
• Utilize analytics to monitor and evaluate email campaign performance. Provide actionable insights and make data-driven recommendations for optimization.
• Oversee subscriber database integrity, implement growth strategies, and ensure compliance with email regulations and best practices.
• Conduct regular A/B tests to trial new ideas and improve the performance of email campaigns in terms of open rates, click-through rates, and conversion rates.
• Work closely with other departments, in addition to partner teams like content, and design, to ensure a cohesive and integrated marketing approach.
• Stay abreast of the latest email marketing trends, tools, and technologies. Experiment with new ideas and techniques to enhance the email marketing program.
• Performs other duties as assigned