SEO Content Writer, Regional Brand & Growth Marketing

at  Shopee

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Department Marketing
LevelExperienced (Individual Contributor)
LocationSingapore
Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

JOB DESCRIPTION:

• Spot current trends and brainstorm article ideas that match search intent
• Produce engaging and user-friendly marketing copy for web pages that adapt the writing tone and style according to industry/market needs. This should include determining focus keywords, selecting assets for blogs (e.g. images, videos, infographics), and publishing content on WordPress
• Perform keyword research with appropriate usage of keywords and hyperlinks in the copy
• Work with the SEO Content Specialist to conceptualise new ways to promote Shopee & optimise its pages
• Create social media briefs (Facebook and Instagram stories) for social media cross-features
• Proactively select timely and relevant blog articles and craft catchy taglines for inclusion in the company newsletter
• Handle requests and collaborate with other teams to feature brands or products in a blog article or produce insights/features for Marketing Solutions
• Assist the Content Specialist in creating bi-weekly and monthly blog reports, presented and shared with SG SEO Team
• Assist the Content Specialist to proofread and edit content before publishing
• Assist monitor overall blog traffic and analyse the performance of assigned articles

REQUIREMENTS:

• Bachelor Degree in any relevant field
• Minimum 1-2 years of longform writing experience, preferably in the media industry
• Excellent command of English, editing, spelling, and grammar
• Good verbal communication skills; contributes fresh ideas and actively participates in blog brainstorming with other writers
• Meticulous with attention to detail
• Picks up content SOPs fast
• Highly self-motivated, independent and well-organised
• Able to work under pressure and manage timelines effectively
• Familiarity with search engine optimisation writing techniques and understanding of marketing best practices related to SEO and social media (preferred)
• Working knowledge of Microsoft Office/Google Docs and WordPress
• Basic understanding of HTML/CSS is a plus
• Experience in using Google Keywords Planner, Ahrefs, SEMRush, or other SEO/keyword research tools is a plus
• Experience in using Google Analytics, Google Search Console, and other related data tools is a plus

Please refer the Job description for details