SEO Specialist | Digital Marketing Strategy & Analytics

at  Evolving Web

If you live and breathe analytics, marketing data and technology, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, analyze and optimize our digital presence and our client projects. You have a strong grasp of analytics and the latest marketing tools, including SEO/SEM best practices. You know how to present your recommendations in a simple manner to different audiences.

REQUIREMENTS

• Produce technical and content audits including keyword research and search engines
• Analyze digital marketing data, prepare monthly performance reports and present recommendations to the management team
• Continuously optimize website content for search engines (SEO) based on recommendations
• Recommend and implement digital marketing tools and strategies to increase traffic and conversion rates, set benchmarks
• Plan and execute paid advertisement campaigns (SEM) in collaboration with internal and external stakeholders
• Advise the client and execute marketing tactics (analysis, audits, benchmarks, analytics, SEO, SEM, etc.)
• Research and analyze competitors, identify trends and ideas

• Degree in marketing or related field
• 2-5 years work experience in an analytical digital marketing role with proven success in managing online advertising campaigns
• Experience with digital advertising tools and website analysis tools (eg Google Analytics)
• Strong knowledge of keyword research and SEO best practices
• Knowledge of performance marketing, conversion optimization and online customer acquisition
• Experience with presenting complex data in a simple manner
• Interest in current and future trends in digital technologies and act proactively
• Excellent written and verbal communication skills in English
• Commitment to customer service (internal and external)
• Efficient in prioritizing with a proven track record of success
• Strong project management abilities