SEO Specialist

at  POD Marketing Inc

JOB SUMMARY

Stepping into the dynamic world of SEO? We’re looking for an eager-to-learn SEO Specialist to join our digital marketing team. Your role will focus on supporting SEO accounts and executing SEO strategies that align with our client’s goals. This entry-level position offers an exciting opportunity to develop your skills in client communication, SEO, and digital marketing strategy.

REQUIRED EXPERIENCE & SKILLS

• Legally able to work in Canada and located in Calgary, AB
• Bachelor’s degree in Business Administration, Marketing, or a related field
• 2+ years in customer service, hospitality, or client relationship management
• Previous experience in digital marketing or SEO is an asset
• Strong organizational and project management capabilities
• Basic writing and editing skills.
• Exceptional problem-solving abilities and an analytical mindset.
• Ability and willingness to communicate with clients, including the ability to simplify complex concepts.
• SEO certification (ex: HubSpot, Moz, SEMRush, etc.) is an asset.
• Experience with WordPress, Google Analytics, Google Search Console, Google Business Profile, and SEMRush is an asset.

HOW TO APPLY

At POD, we believe “that most job requirements and conceptual knowledge are easily trainable. But you can’t teach drive, ambition, or passion.” (Take a look at this article, Finding Your Unicorn, written by our President, Kevin Wilhelm). Our hiring managers consider alignment with our core values and passion for our company culture to be as valuable as experience and education.
After reading this job description, we want you to ask yourself:
Am I the exact right person for this role?
Do I align with POD’s core values and culture?

If you’ve answered yes to both questions, we want to hear from you! Here are a few easy steps that will help us get to know you better.

• Ensure your professional resume is up to date and highlights some of the key points we are looking for.
• Create an engaging and personalized cover letter for us to read. If you don’t include a cover letter, you will NOT be considered for this role. Video cover letters are given extra attention - but please keep them under 2 minutes!
• Include a link to your portfolio, writing samples and/or social media accounts that you have managed (if applicable).
• Apply through our website (https://www.podmarketinginc.com/careers/)

All successful candidates will be contacted via email to discuss next steps. We appreciate all applications and wish you all the best of luck.

• Manage a diverse portfolio of clients, focusing on delivering an exceptional client experience that is tailored to the specific needs of each individual, ensuring satisfaction and long-lasting relationships.
• Formulate and supervise SEO strategies across multiple verticals.
• Utilize WordPress for blog publishing and essential SEO adjustments.
• Serve as the client’s main point of contact for deliverables and performance discussions.
• Generate captivating blog topics and direct the SEO content strategy.
• Conduct comprehensive keyword research and optimizations.
• Extract actionable insights using tools like Google Analytics, Google Search Console, Google Business Profile, and SEMRush.
• Manage and oversee the completion of technical SEO tasks, such as 301 redirects.