SEO Strategist

at  All Star Directories

Description:
All Star’s mission is to empower individuals to improve their lives and secure their futures – and SEO is key to our success. We’re looking for an energetic, collaborative, and detail-oriented SEO Strategist to join our team. You’ll play an essential role in helping our target audience discover, visit, and explore our suite of websites. The right individual will be responsible for designing and implementing All Star’s on-page, off-page, and technical SEO strategy; prioritizing new SEO initiatives; driving improved conversion rates; and reporting on the success of those efforts.

WHO YOU ARE:

• Self-directed, detail-oriented, and highly organized with great time management skills
• Collaborative, inclusive, and team-oriented while remaining personally accountable
• Ambitious and friendly with a great work ethic – persistent, determined, and not easily discouraged
• Naturally inquisitive, data-driven, and eager to learn – continuously seeking opportunities to apply your expertise in new ways

REQUIRED SKILLS:

• 10+ years of SEO experience with large, high-traffic websites, with 5 years experience managing SEO and CRO initiatives for lead generation websites.
• Experience with a wide variety of SEO auditing tools such as: SEMRush, OnCrawl, Botify, Conductor, BrightEdge, Ahrefs, Majestic, Moz, Screaming Frog, AWR, DeepCrawl, Search Console, Looker Studio, Bing WebMaster Tools.
• Expert understanding on how title tags, meta descriptions and other meta data influence SERP rankings and engagement
• Familiarity with AI tools, trends and their impact on the SEO industry
• Can provide examples of proven SEO success; preference given to those with experience managing multiple websites with big wins
• Previous experience with a/b testing platforms
• Deep experience using Microsoft Excel; we have an excellent BI system, but you have to be able to master pivot tables and other spreadsheet functionality to make the most of the data
• Exceptional quantitative, analytical, and problem solving skills
• Familiarity with Google’s ranking factors, algorithmic changes, and a passion for following (and critically assessing) SEO trends and online discussions
• Deep familiarity with Google’s Search Quality Guidelines and how they are relevant to All Star’s vertical websites
• Excellent communication and time management skills; comfortable working in a fast-paced environment
• Solid knowledge of HTML and how HTML structure impacts SEO
• Four-year college degree with emphasis in marketing, communication, statistics, or math; or commensurate experience

ADDITIONAL SKILLS PREFERRED:

• Hands-on experience administering WordPress websites; understanding of the core features and limitations of WordPress is critical
• Track record of successfully directing and supervising external (contract) teams will be advantageous
• Working knowledge of web application technologies, including HTML5, CSS, JavaScript, code structure, URL structure, HTTP status codes and redirects as they impact SEO; a big plus but not required
• Experience in U.S. postsecondary education, career colleges, or adult learning would set you apart
  This position is fully remote; however, we are only able to move forward with candidates permanently residing in WA, ID, OR, MT, GA, NV or TX when employment begins.
  Medical, Dental, Vision, 401k, Profit Sharing, PTO, Workers Compensation
  Salary range $70,000 - 94,000 annual depending on experience and location.
  All Star Directories is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees

WHAT YOU’LL DO:

• Manage the Organic Channel for a suite of education services focused websites with an emphasis on optimizing performance from user acquisition to conversion.
• Develop and implement All Star’s on-page, off-page, and technical SEO strategy
• Own the conversion rate optimization (CRO) strategy and tactical execution for the Organic Channel
• Own and report on Organic Channel KPIs

HOW YOU’LL DO IT:

• Ensure timely communication regarding search engine updates, cross-functional collaboration efforts, team progress etc.
• Conduct keyword research for a variety of verticals to ensure that organic content targets the appropriate keyword groups and reflects searchers’ intent
• Identify underperforming content and submit recommendations to the Content Team for improvement
• Identify content gaps relevant to our audience and work with the Content Team to prioritize production of gaps and opportunities
• Optimize the content architecture for All Star’s suite of websites, balancing SEO factors against usability and conversion considerations
• Understanding of Core Web Vitals to monitor and implement changes to improve and ensure compliance
• Conduct scheduled site audits and competitive analysis to prioritize necessary updates and improvements with relevant stakeholders
• Consult the Content and Dev teams on how to develop and implement SEO best practices, CRO testing, page design and layouts, and prioritize iterative improvements to web properties that improve on-page conversion rates and increase the quality of leads.
• Improve organic visibility and click-through-rate across SERPs
• Conduct a/b and multivariate test with the goal of improving on-page conversion rate and lead generation
  Requirements: