Job Description
Service Marketing and Promotion Manager
Rank 7
Scarborough, ON
Deadline: Please apply by March 10th, 2024.
Toyota Canada Inc. currently has an exciting opportunity to join our Service Retention management team. This is a full-time opportunity reporting to the National Manager, Service Retention and managing 4 direct reports. The successful candidate will develop and implement marketing & communications directed at Dealers and consumers to promote the Toyota Parts & Service (P&S) brand. This role also drives education and awareness while conveying clear and compelling reasons to choose Toyota Genuine Parts & Service – supporting ongoing loyalty, retention, and parts sales.
What We’ll Bring:

Company & Culture

• A hybrid work environment
• A work environment built on teamwork, flexibility and respect
• Professional growth and development programs to help advance your career
• A focus on respect for people and continuous improvement
• Summer Hours – condensed work week during the summer

Benefits

• Competitive compensation package including bonus
• Extended health care and dental benefits effective immediately
• Company pension plan with additional employer contributions
• Company demo vehicle
• Associate vehicle discount program
• Reimbursement programs (tuition & fitness)
• Paid holiday shutdown and competitive paid time off benefits
• Sabbatical leave program

What You’ll be Doing:

Marketing

• Develop annual service marketing plan complete with scheduled activities and marketing promotions
• Collaborate with internal stakeholders and agencies on Tier 1 marketing strategy supporting our 3 pillars (Tires, Quality Service, Genuine Parts); drive education & awareness to build P&S brand equity and set the stage for Tier 2/Tier 3 conversion
• Strategically partner with Tier 2, Zone Parts & Service Managers (ZPSMs), agencies, and Toyota Dealer Association (TDA) to promote & support aligned Parts & Service marketing tactical conversion efforts at Tier 2
• Design and deliver campaign-aligned & evergreen templates for dealers via Toyota Dealer Network (TDN) and AdBuilder to support brand aligned Tier 3 P&S advertising to drive conversion to service appointments/parts sales
• Create and implement P&S marketing programs, activities, and communication assets that will increase brand relevance, customer connection and parts sales while driving customer loyalty and retention
• Manage the Toyota Retention Support Program - Marketing Fund (TRSP Marketing) which provides quarterly reimbursement to dealers for eligible advertising within their local markets
• Seek out new marketing activities and leverage available marketing channels to maximize investment; liaise with internal departments in the deployment of these activities
• Develop and deploy merchandising and incentive programs for dealers; measure ROI to determine impact
• Support accurate, current, and compelling P&S content on toyota.ca that supports customers in their ownership journey, delivering education through meaningful moments to drive loyalty and retention
• Drive awareness & understanding of Service Marketing campaign strategies, execution & results with executive, zones, and dealers
• Create Tire Centre Education and support materials, driven by the product team for use on Infostream
• Support brand protection activities through ad campaigns and educational materials which speak to the benefits of Toyota Genuine Parts and the risks of counterfeit
• Create and distribute targeted communications to customers through Direct Mail, Blogs, Lapsed Owner Campaigns, and Multi-Message Emails
• Manage the TDN in-dealership digital advertising platform and associated creative materials
• Support consistent provision of beneficial, brand and campaign aligned, TRSP eligible templates to the AdBuilder platform for dealer use

Management

• Align team goals with TCI vision & hoshin priorities, establish checkpoints to support progress toward deadlines, coach team members on revising/pivoting to drive successful project completion
• Drive learning & development through timely, candid guidance/feedback, seek opportunities for project work that align with team member growth opportunities and career goals
• Communicate and prioritize project/task responsibilities of direct reports, provide guidance, feedback, and accountability for individual performance
• Communicate corporate messages providing appropriate context in a timely manner
• Lead team members in curation of aligned, consistent communications at Parts & Service Manager Action Group (PSMAG)/Sales Manager Action Group (SMAG)/Dealer Communication Team (DCT)/TDA/Subcommittee meetings to foster collaboration, understanding, support & Kaizen (continuous improvement)
• Initiate and implement appropriate Kaizen efforts which results in work efficiencies relating to cost reduction or avoidance, improved time and process efficiencies

Other

• Represent Service Marketing at TDA Meetings, DCT Subcommittee meetings, ZPSM meetings, PSMAG meetings, and P&S field staff meetings
• Develop annual budget of $15.4M to support all Service Marketing activities across the tiers, manage this budget and lead other related departmental expenditures ($18M total)
• Lock in and measure incremental success through the creation of Standard Operating Procedures (SOPs)
• Standardize and share successes across the team or organization through ‘yokoten’ (shares best practices)
• Maximize dealer participation in TCI programs

What You’ll Bring:

• University degree or college diploma in Business Administration, Marketing, or a related discipline
• 5+ years of experience within the automotive industry
• 5+ years of marketing experience is a strong asset
• Prior management experience is a strong asset
• Strong knowledge of retail parts and service operations and wholesale parts sales and distribution
• Excellent written and oral communication skills
• Proven analytical skills and ability to produce results; strong organizational skills
• Creative thinking and ability to generate new innovative ideas with a customer centric focus
• Strong leadership skills; proven ability to coach and mentor others
• Ability to initiate & improve work processes to increase efficiencies
• Willingness to travel
• Bilingual (English & French) an asset

About Us
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota Canada’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax. Toyota parts and accessories are distributed through TCI’s Parts Distribution Centres in Bowmanville and Vancouver. TCI supports over 287 Toyota and Lexus dealers in Canada with services that include training, sales, marketing, environmental and customer satisfaction initiatives.
What Sets Us Apart?
A focus on People, Passion for Toyota, Innovation and Make Things Better has made us an award-winning company, recognized worldwide for our technological leadership and superior standards of quality, community involvement and environmental responsibility.
What You Should Know:
Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. We are proud to be an equal opportunity employer that celebrates the diversity of the communities where we live and do business. Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, or any other characteristics protected by law.

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Please refer the Job description for details