Shopper Marketing Executive - 12 Month Fixed Term Contract

at  PepsiCo

IN THIS ROLE YOU WILL:

Support the PepsiCo Shopper Marketing Strategy including:

• Support the creation and development of the shopper activation plan across customers.
• Project manage the execution of activations across internal and external stakeholders, including preparation of sell in materials to actively engage retailer buying /marketing teams AND enable field team execution/support
• Ensure an appropriate blend of consumer /shopper insights supports the activation plan for each initiative
• Evaluate ROI performance and document findings to refine future decision making, including analysis of IRI and Quantium data
• Various administrative support tasks such as ordering, coordination and dispatch

Drive Cross-functional Alignment via:

• Cultivating relationships within retailers and work within their parameters to become a trusted advisor /activation partner
• Managing relationships with external agencies and suppliers to drive value added benefit for the business and create a Pep+ impact
• Gaining alignment to the strategic plan within the marketing function

Support Budget Management process including:

• Ensure Shopper budgets are updated and reconciled on a monthly basis, purchase orders raised, goods receipted and invoices approved for payment.
• Forecast budgets in conjunction with customer team to maximise future plans
• Act As Owner to ensure best negotiated value of supplier estimates and drive productivity gains

Qualifications:

TO BE SUCCESSFUL IN THIS ROLE, YOU WILL HAVE:

• Degree qualified with a minimum of 3 years’ experience in shopper or consumer marketing, shopper agency, field or account sales role.
• Preferable experience working on large scale campaigns for major grocery retailers.
• Familiarity with FMCG retailer dynamics, and ability to understand category trends and insights and utilise these to build effective customer/shopper plans.
• Proven analytical, planning and organisation skills.
• Proven ability to build strong, cross functional relationships (internal and external), and work collaboratively with others to deliver business outcomes.
• Solid communication skills (verbal and written).
• Demonstration of ability to manage multiple priorities and stakeholders
• Results driven, with ‘can do’ attitude.