SHOPPER MARKETING MANAGER

at  Archer Daniels Midland Company

JOB DESCRIPTION

ADM unlocks the power of nature to enrich the quality of life. We’re a premier global human and animal nutrition company, delivering solutions today with an eye to the future. We’re blazing new trails in health and well-being as our scientists develop groundbreaking products to support healthier living. We’re a cutting-edge innovator leading the way to a new future of plant-based consumer and industrial solutions to replace petroleum-based products. We’re an unmatched agricultural supply chain manager and processor, providing food security by connecting local needs with global capabilities. And we’re a leader in sustainability, scaling across entire value chains to help decarbonize our industry and safeguard our planet. From the seed of the idea to the outcome of the solution, we give customers an edge in solving the nutritional and sustainability challenges of today and tomorrow. Learn more at www.adm.com

• Researching and understanding Shopper insights (purchase decisions, shopper journey etc) together with the Category and Insights Lead & brand teams.
• Build shopper strategy and plans on-line and off line for Bio-Kult & Protexin brands in line with brand plans.
• Build relationships with key customers, marketing, category and sales teams and their agencies.
• Understanding customer opportunities for activations/communications, their effectiveness & timings for bespoke activities pertinent to our category development.
• Planning awareness driving launch plans and understanding planning timelines for new product launches.
• Developing shopper agency partnerships to develop forward thinking and creative campaigns in partnership with trade.
• Planning and executing key campaigns for the brands with internal and external partners, ensuring brand creative & messaging is translated across the shopper journey – developing best in class shopper toolkits and campaign executions
• Influencing trade partners and supporting presentations by assisting Category & sales colleagues.
• Ensuring digital and performance marketing is integrated into all relevant campaign plans.
• Manage shopper budget for activation.
• Aligning to JBP goals and deliverables with the NAMS.
• Evaluating activities and ROI