Social and Content Manager

at  Ornua Cooperative Limited

J OB D ESCRIPTION

JOB TITLE: Social Media and Content Manager
REPORTS TO: Rafay Agha, Head of Social and Content
LOCATION: Dublin
Company Background
Ornua is a dairy co-operative which sells dairy products on behalf of its members, Ireland’s dairy processors and, in turn, Irish dairy farmers. It is Ireland’s largest exporter of Irish dairy products, exporting to 110 countries worldwide. Headquartered in Dublin, Ornua has annualised sales of over €3.5 billion and a global team of 3,000 employees.
Ornua is structured across two divisions: Ornua Foods and Ornua Ingredients. We operate from 10 business units worldwide, including 16 production facilities, and have sales and marketing teams working in-market across the globe in Africa, Asia, Germany, Ireland, the Middle East, Spain, the UK, and the US.
You may know us by our brands Kerrygold, Dubliner, Pilgrim’s Choice, Avantage, Forto, and BEO.
Ornua’s Values
At Ornua, our Values lie at the core of everything that we do and how we behave both individually and as a business. Our five values, and their underlying behaviours, encourage us to Seek and Embrace New Ideas , Make It Happen , Be Our True Selves , Show You Care and Achieve Great Things Together.
Ornua’s Growth
At Ornua, our co-operative ethos lies at the heart of how we do business. We care passionately about driving sustainable, profitable growth, underpinned by our ambitious ‘Path to Prosper’ strategy. We have delivered significant growth in our core business, and we have ambitious plans for continued growth over the next five years.

KEY REQUIREMENTS:

Ambition, understanding and switched on to brands
Ability to interpret and bring and opinion to brand strategy
Understanding of publishing cycles and a working awareness of all major content channels
Previous brand or agency experience managing content channels with scale
Relevant experience working with brands as a social-first channel expert, including community management and content strategy/proposals
Experience working in an in FMCG/CPG environment
Ability to convey channel success and opportunities to senior stakeholders in a clear, jargon-free and compelling manner
Highly developed view of contemporary culture and understanding of the leading content platforms and channels
3+ years experience in social media management and content development
Travel to external and internal events or meetings will be required
This role is split across two markets and would require travel to the UK in an agreed regularity

Working as a shared role across Ireland and UK markets, this role is key in developing and deploying much of how key Ornua brands show up across social and digital properties. From providing market-appropriate nuance to global cascades making them fit-for-purpose and locally relevant, to co-developing and deploying content pillars and channel strategy, to activating a tone of voice through copywriting and community management, and giving recommendations on targeting and content placement, this channel expert leads on constantly innovating their brands’ role through a social and digital-first lens. You will be part of market team within a global matrixed organisation, and will lead on the development of market-originated content and activations as well as working with a community of social, digital and marketing experts across other key markets. You will be a voice at the table evangelising all aspects of social and digital content laddering up virtues of brand-building and business impact. You will help grow the brand by connecting with consumers, fostering a fandom, driving meaningful engagement and working with a team of brand managers and their agency partners. You will connect wider food trends, popular culture, audience behaviours with Ornua brands and products, linking your work across evergreen, campaign and ad hoc workstreams in an agile and flexible way.
This role is right for you if you are someone who likes to work in close collaboration across teams and functions. You are someone who has relevant FMCG/CPG experience. You are organised and familiar with having multiple stakeholders and managing a wide brand portfolio. You are entrepreneurial and relish the opportunity to be a part of something new and dynamic.