Social Community Lead

at  Ogilvy

ABOUT OGILVY

Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry.

ABOUT THE ROLE

The Social Community Management Lead will be a crucial part of the team, working alongside the Social Lead, Creative, Category, Intelligence, and Social Specialists as part of the Community team. We’re looking for a seasoned social specialist who has mastered foundation of social community building across multiple markets, eagle eyes for organic growth, and radar in identifying potential crisis/issues, with a particular focus and passion for social media and social-first thinking.
As our Social Community Management Lead, you will lead the social specialist/community manager team on a robust food and beverage account crafting disruptive social community building and engagement at the intersection of culture and technology that deliver impact.
You have a deep understanding of social media platforms and community environments, a proven ability and passion for creative thinking, a laser focus on driving team outcomes, and you are expert collaborator with other leads, creatives, influencer marketers, and paid media and analytics team members.

WHAT YOU’LL DO

• Lead & supervise performance growth of social specialist team
• Lead and manage partnership with social platforms (TikTok, Meta, Google) and creators/influencers to build consistency social growth for the client.
• Drive community growth for the client driven by community management efforts and influencer engagement.
• Lead innovation and implementation of key strategic frameworks in social community building and engagement with the ability to develop end-to-end solutions.
• Provide a strategic counsel for social and/or influence toolkit on fan segmentation, engagement behaviors, community engagement ideas.
• Responsible for setting objectives, benchmarks and KPIs for community managers, together with Social lead.
• Be the “go-to” thought leader and expert in driving social community growth and engagement and a strong contributor in a global thought-leadership network.
• Create synergies between community team and other disciplines.
• Oversee quality and development of community responses and management, brand ToV, issue preparation and readiness, cultural insighting and trendspotting for social.
• Oversee and counsel the community management process for planned, predictable, and unpredictable.
• Build strong relationship with brand fans, creators community, and social platform partners.
• Stay abreast of global cultural trends and industry updates, and proactively develop timely content strategy for real-time content.
• Responsible for Quarterly Business Reviews.