Social & Influencer Marketing Associate (External Agency Staff)

at  National Football League

OVERVIEW /OBJECTIVE

The NFL’s social media team is seeking a Social Content Programmer to help manage the day-to-day creation, production and execution of social content across the NFL’s primary social channels. This person in this role will be joining the NFL’s social programming team and will be helping directly manage the league’s social presence across several platforms and verticals. The ideal candidate will have a strong passion for the game along with an extensive understanding of all social media platforms.

REQUIRED QUALIFICATIONS

• Bachelor’s Degree and 1-2 years of social/editorial experience.

PREFERRED QUALIFICATIONS

• Basic video + photo editing experience, preferably in Adobe products Photoshop and Premiere Pro

• Plan, create, and publish content of all types directly on primary NFL social media platforms
• Demonstrate strong news and social judgment in editing and determining what is socially relevant and what is not.
• Constantly evaluating how the NFL can enhance content and evolve distribution across various social media platforms.
• Ability to identify stories and make editorial and packaging decisions that result in ideal social performance.
• Evaluate and interpret performance analytics to understand what’s working, what’s not, while being prepared to pivot at any time.
• Work alongside social managers on ideation and execution of editorial and marketing calendars
• Collaborate with various internal stakeholders to coordinate social content initiatives and creative.
• Live/real-time coverage and support of NFL games and tentpole events.