Social Media Account Manager

at  Dentsu Aegis Network

Job Title:
Social Media Account Manager
Job Description:
Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, businesses and society. Established in June 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.

• You will have an aptitude and love of building and developing client relationships that stand the test of time – built on both professional respect and personal likeability and you will develop solid client relationships at every level
• To ensure that the team is fully prepared for client meetings and take responsibility for their smooth running
• To manage the implementation of agreed Client/Campaign activity on a day to day basis
• To be responsible for monitoring the progress of Client activity on an on-going basis, providing regular updates and identifying new opportunities or potential problems
• To lead the team who respond to conversations and comments in social media on behalf of those clients
• Deliver real-time insight to account and client teams as required
• Devise and write client-facing reports on the level/tone/sentiment of online conversations
• To develop and manage the online presence of clients on social networks (e.g. YouTube/Facebook/Twitter/G+ etc) and on other “owned” media including blogs
• To develop and implement appropriate tracking and measurement tools to produce detailed reports on the effectiveness of our campaigns and day-to-day activity irrespective of the channel and the client they represent
• To contribute to the writing and delivery of strategic, realistic and creative social campaigns that respond to a Client’s communication requirements
• To be fully immersed in our clients’ industries, marketplace and understand their key objectives, you will be able to offer real, tangible value to their accounts
• To manage the workload, efficiency and on-going mentoring and development of Social Media Account Executive (and community manager), imparting knowledge in general and leading by example and best practice
• To determine priorities and guide work loads
• To provide input for team appraisals, observing strengths and weaknesses and giving suggestions on development when appropriate