Social Media Ads Specialist

at  Social Know How

Social Know How is seeking a candidate who understands how to develop, execute and manage Facebook & Instagram advertising campaigns. The ideal candidate should be detail oriented, a creative marketer that’s constantly testing new ads and has ability to interpret the data

REQUIREMENTS:

• 4 years of experience in digital marketing, social media marketing or similar with a focus on Facebook & Instagram Ads. (Agency experience is an asset but not required)
• Success in managing social media advertising campaigns and explaining results.
• Working Knowledge of Facebook Business Manager, Ads Manager, Google Analytics, Google Data Studio, etc.
• Analytical, creative, organized, collaborative and a strong communicator
• Weekend Flexibility to ensure ads are performing and reviewed.

INTERESTED IN JOINING THE SOCIAL KNOW HOW® TEAM?

Email your Resume OR send your LinkedIn Profile URL to HR@SocialKnowHow.com (Put in Email Subject: “Social Media Ads Specialist”

1. Social Media Ad Campaigns (Primarily on Facebook & Instagram):

• Build, launch and test Facebook/Instagram advertising campaigns for clients within various industries.
• Collaborate with graphic designer, copywriters, videographers & photographers to help develop engaging social media ad content.
• Be ‘point person’ on social media & digital advertising campaigns for internal team and clients

1. Analytics, Monitoring and Reporting.

• Continuously measure and optimize campaign performance and measure against goals (ROI and KPIs)
• Analyze campaign results and provide updates, reporting, recommendations and actionable insights to clients and the SKH team.
• Apply Google tracking and reporting
• Ability to explain Google PPC results to clients

1. Optimize Landing Pages & integrate Google Services

• Design and setup dedicated landing pages for Facebook/Instagram lead generation campaigns
• Ability to install Facebook base pixel, FB events and google UTM tracking on client websites or landing pages
• Setup Facebook & Instagram shops for clients social commerce
• Ability to optimize landing pages and troubleshoot within the WordPress platform.

1. Creative & Graphic Design Support:

• Assist with creative design strategy for Social Media ads
• Provide basic photo touch ups & image resizing to assist graphic designer using Adobe Photoshop/Illustrator