Social Media and Content Specialist - Year Round

at  DEER VALLEY RESORT

QUALIFICATIONS:

• Proven experience growing and managing social media channels for brands
• Demonstrated ability to create highly engaging, social-first content and execute social media campaigns and strategies
• Strong organizational skills and attention to detail
• Excellent oral and written communication skills, and the ability to communicate effectively with multiple departments and leaders across the organization
• Comfortable hosting and working with high-profile athletes, influencers and celebrities
• Data-driven with ability to analyze social media trends and data to provide actionable insights and recommendations
• Flexibility in schedule and job duties are required. Must be available to work weekends, holidays, and evenings
• Intermediate level of skiing ability is a minimum requirement as skiing to events, video/photo shoots, and providing tours is required
• Proficiency in photography and videography is highly desirable
• Bachelor’s Degree and/or relevant work experience preferred
• Hybrid work is available, during the peak summer and winter seasons, the majority of the job will require onsite presence
  Uniform Requirement: The company provides ski uniforms to be worn when skiing for the company. Must provide their own additional ski equipment and attire that is commensurate with a business office (see employee handbook).
  This is not a complete list of duties or responsibilities. Changes and/or additions will be made as appropriate based on business needs.

• Publish to social channels, and write on-brand copy to coordinate with engaging photo or video content across different social platforms
• Lead content creation efforts by developing high-quality, social-first content tailored to various social media platforms, ensuring alignment with Deer Valley’s brand voice, marketing objectives and business unit needs
• Manage the resort’s content and social calendar via Asana, coordinating with internal business units and external partners to ensure timely and consistent content delivery.
• Monitor social media inbox messages and public pages to provide high-quality and timely guest service
• Work closely with Events & Sponsorship Team and external partners to develop branded content and fulfil contractual commitments
• Organize and update the company’s Digital Asset Management system
• Gain proficiency in key platforms, including but not limited to: Asana, Sprout Social, Pixlee, Shortstack, Netbase, Adobe Creative Suite (basic Photoshop & InDesign skills preferred), as well as relevant guest service
• Compile insightful reporting on social media performance, aligning with objectives and key results
• Help coordinate resort photo and video needs with freelance photographers and the creative agency
• Assist with influencer and content creator programming
• Assist with the digital sign content management and uploading
• Attend weekly marketing staff meetings
• Must be ready to work sixth and seventh day of the work week and early and late shifts when necessary
• Help proof emails with the CRM team to ensure accuracy and brand consistency
• Manage the resort’s blog, including content creation, editing, and publishing
• Assist the Digital Experience Manager (DEM) with website updates and content management
• May also be recruited to work in other areas of operation (i.e., Food and Beverage, Guest Services) during peak season