Social Media and Influence Professional (Japanese Speaking)

at  IBM

Introduction
At IBM, work is more than a job - it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so, lets talk.
On the IBM team in Kuala Lumpur, you will accelerate your career at an iconic company known as a pioneer in computing. You will join a supportive and inclusive work culture full of growth oriented IBMers. There are countless opportunities to develop through skill-specific trainings and career development resources, enabling you to forge your own career path. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities. Join us in Kuala Lumpur and be part of a team that is shaping the future of technology in Malaysia and beyond.
Your Role and Responsibilities
As a Junior Social Media professional, you will build and evolve IBM’s social media presence in Japan. You will be responsible for translating IBM’s brand story across the social channels (e.g., LinkedIn, Facebook, YouTube), adapting content for platforms, the Japanese audience and culture, and geo-specific priorities. In this position you will develop and manage day-to-day social posts in partnership with teammates and cross-functional teams, driving plans through execution and measurement.
Your primary responsibilities will include:

Social Media Management:

• Understand and execute on social media strategies that align with IBM’s marketing and communications objectives using a researched approach that considers platform strengths, target audience, and platform best practices
• Under the guidance and support of the social team leader, develop social media content and manage day-to-day posting in key channels (e.g., LinkedIn, Facebook, YouTube, X)
• Monitor and measure social media performance and use data to optimize social media strategy over time
• Leverage deep curiosity to build an understanding of the market, target audiences and IBM’s offerings to help create the most compelling messaging and content.
• Develop a keen understanding of how to connect business priorities to culture through intentional social storytelling
• Ensure alignment with IBM’s audit requirements for social posts and collect/record required evidence, such as consent from third-party stakeholders and adherence to copyright requirements

Content Development:

• Take social media post requests from internal stakeholders (business units, marketing, communications) and translate those into compelling messaging for IBM’s target audience
• Develop simple creatives for social media posts such as short videos or infographics

This is a Hybrid role, attendance to the office is requested at least 4 times a week until the team is comfortable with the work environment. Then it can come down to 3 times per week depending on the role.

Please refer the Job description for details