Social Media & Campaign Manager (full-time, m/w/x)

at  Frieda Health

ABOUT US

Frieda will fundamentally change the way women age healthily. While ageing has long been a taboo subject, Frieda brings it into a new light and finally makes it a priority. Through a healthy lifestyle, the right supplements, and expert guidance, the ageing process can not only be slowed down but also embraced with confidence and vitality. Menopause, an essential phase in every woman’s life, deserves more than conventional approaches. We recognize that it’s more than just a biological transition; it’s an emotional and psychological journey that requires support, knowledge, and control. That’s where Frieda comes in.
Founded in 2022, Frieda is committed to revolutionising women’s health with a primary focus on addressing menopause-related symptoms. In a world where health meets technology, Frieda emerges as a pioneering force, devoted to transforming the menopause journey into a seamless, empowering, and informed experience. We are on a mission to provide comprehensive digital solutions, backed by medical research and psychological expertise. Your expertise and leadership will be instrumental in building and managing our product ecosystem from the ground up, ensuring it aligns with our core values and vision.

YOU’LL FIT GREAT WITH THESE SKILLS AND VALUES

• Academic Background: You finished a Bachelor or Master in Marketing, Communications or similar courses of study.
• Branding, Marketing or Social Media background: A minimum of 1-2 years of experience in D2C marketing or communications with proficiency in managing diverse communication channels such as Instagram, Facebook, and Newsletter.
• Creative skills & Copywriting: The ability to design inspirational creatives in Canva, Photoshop or InDesign (Adobe). Even better is proven workshops and further education in design. In addition you have to find joy in copywriting and creating short and informational texts.
• Health and Lifestyle Experience: Prior experience in the lifestyle/Health sector, coupled with a strong background in B2C (Business-to-Consumer) marketing/ communications. Knowledge of the unique challenges and opportunities within this space is highly valuable.
• Stakeholder Management: Strong ability in managing stakeholders and cross-functional teams. ensuring alignment with the product vision and objectives.
• Exceptional project management skills that ensure you can manage the (social) channels on your own, take full responsibility and deliver within scope while balancing competing priorities.
• Optional: You know how to present medical topics, break down studies and create high professional yet fun content formats.
• Innovative Thinker: A strong, independent thinker with a resolute personality. Your innovative approach and unwavering commitment to driving progress are essential for this role.

THE ROLE

We are seeking a dynamic Junior Social Media Manager to drive our channel strategy, social media presence, and brand awareness as we pioneer innovation in the female technology space. You will spearhead the development and execution of our content channel strategy in line with our product vision, while leveraging various channels to engage and support women navigating menopause. This isn’t just a job; it’s an invitation to become a driving force in redefining an entire industry.

TASKS AND RESPONSIBILITIES

• Channel Management: Lead and oversee the communication on Frieda’s main (social) channels and Newsletter including the different formats and be the content expert on all topics and themes that we educate about.
• Campaigning: Become even more creative! You support every marketing campaign across all channels including messaging, creatives, text and the choice of the right channel mix.
• Community Management: Manage and grow the Frieda Community to enable women to exchange & inspire and to create a safe space for them to learn from each other.
• Internal Team Building: Help hiring and shaping the right team in-house and external. You will also be responsible for establishing a team of voices and faces for the brand that can help spread knowledge and engage the Community.
• Attention to Business and Growth: You play a huge role in growth and brand awareness of Frieda and support the C-level team in strategic decisions and help to translate key messages into impactful content.