Social Media Community Manager

at  Open Farm

Who we are: Founded in 2014, Open Farm is one of the fastest growing CPG companies in North America. We are transforming the way people feed their pets with a focus on producing premium, healthy food all ethically sourced from farm-to-bowl. We believe the best foods are made with consciously sourced, top-quality ingredients from farmers and fisheries who believe in doing good for all animals and the environment. We are headquartered in Toronto, Canada with team members based across North America.
In 2021, Open Farm raised >$80MM CAD in our latest round of funding, led by leading global growth equity firm General Atlantic, who joined Open Farm’s leadership team and existing minority partner, Encore Consumer Capital, on Open Farm’s long-term growth journey. With annual sales growth exceeding 60 per cent over the last three years, our products can be found in over 6,000 neighbourhood pet retailers across North America as well as online at OpenFarmPet.com. Our product line is recognized as a category-leader in product innovation, with a full suite of premium offerings ranging from kibble to fresh meals and supplements. Throughout our growth journey, we have stayed true to our values, partnering with ethical sourcing partners Certified Humane®, Global Animal Partnership, and Ocean Wise Seafood to provide better quality ingredients to pets and ensure we are sourcing ingredients in a way that respects farm animals and the planet.
We’re looking for a highly motivated, collaborative, and social savvy Social Media Community Manager to join our Digital Marketing Team.
As the Social Media Community Manager, you’ll play a pivotal role in shaping our brand’s online presence. Reporting to the Social Media Manager, your primary responsibility will be to embody the voice and spirit of Open Farm across all social media platforms. You’ll serve as a brand steward, ensuring that our unique personality shines through in every interaction. You’ll operate at the forefront of cultural trends, engaging not just with our existing community but also connecting with wider audiences to amplify our mission, values and passion for pets.
The ideal candidate is a self-driven social media enthusiast, with a deep understanding of how community engagement fosters strong brand loyalty. As the Social Media Community Manager, you’ll excel in crafting and executing engagement strategies, and contributing innovative content ideas to our evergreen content calendar and campaigns. Your mission will be to foster meaningful connections with our audience, nurturing positive brand associations and driving community engagement.

EDUCATION AND EXPERIENCE:

• BA Marketing, Journalism, or equivalent
• 2-3 years of experience in either social media management, engagement, social customer care, and marketing, either with a brand or digital agency.
• Have a track record of executing social media initiatives with demonstrated success building engaged communities.
• Strong collaborator
• Extensive knowledge using a variety of tech tools and platforms to measure performance such as Dash Hudson or similar platforms.
• Knowledge of Microsoft Office Software (Outlook, Word, Excel, PowerPoint).

Please refer the Job description for details