Social Media Community Manager

at  Trout Unlimited

POSITION SUMMARY:

Are you passionate about trout and salmon conservation, social media, flyfishing, and #TroutTok? Trout Unlimited is looking for a part-time Social Media Community Manager to support our growing social media audience of 400k+ followers. The community manager will help us increase our responsiveness and engage more authentically with our followers to drive growth and brand affinity, and support a more engaged TU audience. We are looking for a strategic, results-oriented candidate who thrives in the ever-changing landscape of social media. This role will be responsible for leading both proactive and reactive audience engagement as well as supporting our overall social media strategy. The successful candidate will be adept at applying the latest social media best practices to audience engagement across all platforms.
Location: Fully Remote
Department: Communications
Reports to: Social Media Manager
Hours: 60 hours / month (flexible hours)

EDUCATION AND EXPERIENCE:

• Previous social media experience required
• Preferred candidate will be studying or have studied marketing or communications

SKILLS / CAPABILITIES:

• Creative thinker who can bring a brand voice to life across a variety of social media touchpoints
• Excellent verbal, writing, grammatical, and communication skills
• Experience in community management or customer service
• Experience and strong understanding of the social media landscape
• Proven ability to work collaboratively
• Ability to successfully prioritize and handle multiple tasks
• Ability to think strategically, coupled with a pragmatic, results-oriented approach and proven track record of delivering strong tactical execution
• Ability to tell a story, synthesize and convey key messages in a dynamic and compelling way
• Graphic design, photography / videography experience and video editing skills a major plus
• Knowledge of fishing and conservation a plus

• Lead social media community management on national social channels including Instagram, LinkedIn, Facebook, Threads, TikTok and Twitter.
• Deliver 1:1 responses that build follower affinity and drives engagement
• Monitor inboxes and comment sections and elevate any questions or concerns to Social Media Manager
• Address negative feedback and criticism effectively, maintaining a positive online reputation for the organization.
• Work with Marketing and Development to strategically and proactively engage our TU Business Partners and corporate sponsors across social platforms
• Monitor regional, council and chapter pages for quality content to be re-shared on national TU channels.
• Apply the latest social trends and performance insights to inform the development of social creative concepts
• Support social listening to deepen audience understanding around specific topics and deliver insightful points of view back to Social Media Manager
• Contribute to the development of original concepts designed to meet our strategic objectives and brand standards on Threads, TikTok and Instagram
  Requirements: