Social Media Content Coordinator- Summer Student

at  Rugby Canada

Type of Position: Term-Summer Student
Location: Victoria/ Langford, BC
Reporting to: Managing Director, Commercial & Marcoms
Salary: $18.00 / hour for a 35 hour week.
Our purpose at Rugby Canada is to inspire the nation on the global stage, and to lead, govern
and support the game of rugby across Canada, to ensure Rugby Canada is recognized and
respected worldwide as a top 12 rugby nation on and off the field. Our values are our Canadian
Rugby DNA, and show the world what we stand for; Courage, Unity, Fun, Respect and Integrity
are the core beliefs on which we will build the next chapter of Rugby Canada’s future.

REQUIRED SKILLS & QUALIFICATIONS

• Demonstrated experience in designing tailored content for social media channels,

including text, images, and videos.

• Proven track record of coordinating and designing content across various platforms to

increase engagement and awareness.

• Experience in monitoring social media engagement, analyzing audience preferences,

and adapting content strategies accordingly.

• Proficiency in editing multimedia content, including short-form videos and graphics, to

promote events and increase ticket sales.

• Ability to adapt to different roles and projects within marketing and communications,

including freelance work for multiple organizations.

• Graphic Design Skills: Familiarity with Adobe Photoshop tools for creating animated

graphics and enhancing multimedia content.
Don’t have everything listed above? If you have some of these qualities and believe this is the position that
will make you excited to come into work, then we want to hear from you!

• Responsible for developing marketing campaigns and curating materials and content for

a wide variety of digital and non-digital platforms.

• Create engaging text, image and video content
• Monitor our Rugby fan social engagement patterns and research audience preferences.

Discover new and current trends and platforms.

• Design posts to sustain the rugby community’s curiosity and create buzz around our

national teams, players, events, games, merchandise, clinics, and overall growth of the

game.

• Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
• Train co-workers, summer students and new hires how to use social media in a cohesive

and beneficial way

• Facilitate online conversations with fans and respond to queries
• Develop an optimal posting schedule, considering web traffic, digital newsletters and

community engagement metrics

• Oversee social media accounts’ layout
• Suggest new ways to attract new fans to the game, prospective store customers,

game/ticket purchasers, and potential rugby registrations.

• Establish relationships with the digital rugby community and foster relationships with

online influencers

• Create, manage and change content online, and potentially repurpose content for non-

digital channels

• Collaborate with graphic designer, photographer, videographers, communications

manager/writers and marketing specialists

• Monitoring other unions and key rugby accounts