Social Media Executive

at  Cognita Schools

JOB OVERVIEW

At Cognita we are united by one common purpose: to enable our community to thrive in a rapidly evolving world. As a global leader in education, we’re on a mission to redefine the future of learning, and we are seeking a dynamic and experienced Social Media Executive to join our marketing team and to orchestrate the digital storytelling of our schools in the UAE. Based in Dubai, the successful candidate will be responsible for managing the social media presence of seven schools in the UAE, amplifying the unique selling propositions (USPs) of each school, whilst weaving their values, successes, and community spirit into compelling digital narratives that resonate with families and stakeholders. Reporting to the Head of Marketing, the Social Media Executive will play a pivotal role in enhancing brand visibility, fostering community engagement, and driving lead generation.

WHAT YOU’LL DO

Community Management: Drive community engagement by responding to inquiries on key educational platforms, and groups, guiding parents through the value proposition of our schools, and connecting them with Parent Experience Managers in each school.
Content Planning and Approval: Develop comprehensive content plans aligned with the overall marketing strategy, ensuring all content is on-brand, engaging, and tailored to the target audience. Obtain approval from the Brand Manager and Head of Marketing before publishing.
Content Creation: Liaise with photographers, videographers, and in-house designers to produce high-quality visual content for social media platforms. Ensure all content adheres to individual school brand guidelines and resonates with the target audience.

SAFEGUARDING RESPONSIBILITIES

To comply with safeguarding policies, procedures, and code of conduct
To demonstrate a personal commitment to safeguarding & student/colleague wellbeing
To ensure that safeguarding concerns or incidents are reported appropriately in line with policy.
To engage in safeguarding training when required