Social Media Executive

at  Greene King

Company Description
Greene King is one of the largest pub companies in the UK operating over 2,000 pubs across its leased and managed estate under national brands such as Hungry Horse, Flaming Grill, Farmhouse Inns and Wacky Warehouse.
We are seeking a passionate and creative Social Media Executive to join our team and lead the planning and execution of social media activity to support three pub brands. The role will work with the Social Media Manager to turn the social strategies into creative content plans that build brand awareness, drive engagement, and attract new customers across all three brands.
Working closely with the Brand teams, the role will play a hands-on role in taking the brand propositions and bringing them to life on social media. The role is responsible for bringing to life the unique atmosphere and offerings of each brand, translating them into engaging content that drives buzz and attracts customers across all social media platforms.
The successful candidate for this role will have experience in operating across multiple brands, be a self-starter, have a proven track record of bringing brands to life through social media, and ideally have experience creating content (videos/stills) tailored to fit our three key social platforms, including Facebook, Instagram and TikTok.
Additional Information

WE’RE ALL ABOUT REWARDING OUR TEAM’S HARD WORK, THAT’S WHY…

You’ll receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well-known brands – as one of the industry’s top apprenticeship providers, we can provide training and development at each level of your career.
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could be eligible to £1,500 for referring them!
• Wagestream – access your wage before payday for when life happens.
• Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…

Job Description

• Work with the Social Media Manager to define the social media plans to deliver against the brand goals and objectives, including content and campaign ideation through to implementation.
• Collaborate with the brand teams to develop and align social media efforts with broader marketing initiatives.
• Ensure consistent brand messaging and visual identity across all social media platforms.
• Plan, develop and execute content calendars for each brand, aligned with their distinct voices, visual identity and target audiences.
• Work with the brand & creative teams to produce social-first content suitable for a range of different platforms (TikTok, Facebook and Instagram).
• Develop social-first campaign ideas to accelerate social performance and broaden reach to new customers.
• Schedule and publish content across diverse platforms like Facebook, Instagram and TikTok.
• Track key performance indicators (KPIs) across each platform, including follower growth, engagement, engagement rate and reach.