Social Media Executive

at  MAYSON TAYOR PTE LTD

THE COMPANY

Our client is a leading Chinese App matrix company. now looking for a Social Media Executive to join our marketing team. You will be responsible for managing the company’s advertising campaigns on Meta, TikTok, and Google platforms. The ideal candidate would have experience in Google Ads (SEM).

JOB REQUIREMENTS

• Bachelor’s degree in Marketing, Advertising, or a related field.
• 1+ years of experience in media buying and advertising.
• Experience in Google Ads and SEO.
• Excellent copywriting skills.
• Strong analytical skills and data-driven mindset.
• Ability to work independently and as part of a team.
• Excellent communication and interpersonal skills.
• Able to speak English and Chinese ( to liaise with Chinese speaking counterpart )

You will be responsible for Paid Social Media Advertising such as Facebook/Instagram, TikTok, and Google Ads.

• Plan, execute, and optimise digital advertising campaigns across paid social channels.
• Develop compelling ad copies that effectively engage and convert.
• Manage ad tools such as Google Tag Manager, Google Keyword Planner Google Analytics, Facebook Pixels, Facebook/TikTok Ads Manager.
• Collaborate with the designer, e-commerce specialist, and marketing manager to come up with the concept of ad creatives required for your campaigns.

Measurement, Analysis, Reporting & Optimization of Campaigns

• Data-driven mindset to measure, analyse, and report the performance of all digital marketing ad campaigns.
• Optimise the performance of the campaigns to achieve results.
• Keep up to date with industry trends and best practices.
• Develop and implement SEO strategies/content to increase website traffic and improve search engine rankings.