Social Media Manager & Content Creator (Contractor)

at  Wantable

MISSION:

To enhance the social media presence and reputation of Wantable Private Brands specifically on Instagram, TikTok, YouTube, and Facebook, aligning with business priorities to dramatically elevate social program KPIs within a condensed timeframe (30 days, 30-40 hours per week).

Private Brands include:

• 78 & Sunny
• Herizon
• Wantable Cafe

Job Description:
The Social Media Manager & Content Creator will be responsible for crafting, developing, and executing highly engaging social content tailored specifically for Instagram, TikTok, YouTube, and Facebook. This role requires a creative, dynamic individual who can operate under tight deadlines, produce compelling content that resonates with our audience, and drive significant improvements in our social media engagement and brand visibility.

Responsibilities:

• Develop and manage innovative social media strategies that focus on Instagram, TikTok, YouTube, and Facebook to boost brand awareness and online reputation. (within provided brand guidelines)
• Create the social media content calendar, ensuring strategic planning and precise goal setting for each platform.
• Generate and publish high-quality written and visual content tailored to the functionalities and audiences of Instagram, TikTok, YouTube, and Facebook.
• Content can be created by the person in this role using tools of their choice or using Wantable’s preferred tools such as Canva, Capcut, Native platforms, etc. There is also a library of assets the person in this role will have access that should be utilized where possible.
• Utilize data-driven insights to craft creative campaigns that meet brand KPIs and enhance audience engagement.
• Utilize a variety of tools from automated DMs, sweeps, and collaborations as needed and approved by the CMO.
• Collaborate as needed with influencers, content creators, and internal teams to maximize brand impact across designated platforms.
• Monitor and report on the performance of social media campaigns and adjust strategies in real time to achieve desired outcomes.

Expected Outcomes for this position:

• Build multiple testing strategies per week across the channels and platforms.
• Achieve a significant increase in social engagement metrics (targeting an engagement rate of 1.25% or higher and over 1500 reels views per reel. Bonus points if it reaches over 10K)
• Grow organic followers by 10% on Instagram and TikTok in 30 days..

REQUIREMENTS

Requirements:

• Proven experience in managing high-impact social media campaigns specifically on Instagram, TikTok, YouTube, and Facebook.
• Strong creative and analytical skills to produce data-driven, engaging content.
• Proficiency in digital content creation tools such as Adobe Creative Suite, Canva, Capcut and/or video editing software.
• Excellent communication skills, with the ability to work effectively under contract terms and produce significant outputs quickly.

Qualifications:

• 3-6 years of direct hands-on experience in social media management, preferably with brands that have over 100K followers on the aforementioned platforms.
• Demonstrable ability to create visually appealing and effective multimedia content.
• Available to work in Milwaukee; this position is not eligible for 100% remote work. Thursday’s are a mandatory 9-5PM at HQ and full use of Photo Studio content and product is acceptable.

This role reports to the CMO.
Other Duties: Please note this job description does not cover all possible duties. Responsibilities and activities may change at any time with or without notice.
We are unable to provide visa sponsorship. Resumes and communication must be submitted in English.

• Develop and manage innovative social media strategies that focus on Instagram, TikTok, YouTube, and Facebook to boost brand awareness and online reputation. (within provided brand guidelines)
• Create the social media content calendar, ensuring strategic planning and precise goal setting for each platform.
• Generate and publish high-quality written and visual content tailored to the functionalities and audiences of Instagram, TikTok, YouTube, and Facebook.
• Content can be created by the person in this role using tools of their choice or using Wantable’s preferred tools such as Canva, Capcut, Native platforms, etc. There is also a library of assets the person in this role will have access that should be utilized where possible.
• Utilize data-driven insights to craft creative campaigns that meet brand KPIs and enhance audience engagement.
• Utilize a variety of tools from automated DMs, sweeps, and collaborations as needed and approved by the CMO.
• Collaborate as needed with influencers, content creators, and internal teams to maximize brand impact across designated platforms.
• Monitor and report on the performance of social media campaigns and adjust strategies in real time to achieve desired outcomes