Social Media Manager

at  HEILO PTE LTD

Own, strategize, plan, create, schedule and distribute content with boosted posts and paid media; Optimize ad spends daily to achieve maximum efficiency for ad spend globally

• Forge strong relationships with clients and be the primary point of contact for key activities
• Collaborate with internal marketing and content/production teams to generate advertising assets including video, graphics, ad copy, and landing page URLs in order to create and deliver best-in-class social media and content-driven campaigns for our clients
• Point of liaison with clients on approval of campaigns and content; understanding their changing needs and adapting our approach to social media management for them accordingly
• Manage advertising calendars and project-manage advertising materials
• Deep-dive into social media analytics in order to gather actionable insights and generate monthly reports
• Manage the community and monitor online conversations; monitor SEO and web traffic metrics
• Traffic ad campaigns and builds in ad serving platforms (Ads Manager & Power Editor)
• Conduct A/B tests in ads to understand contributing factors that drive the business forward
• Stay up-to-date on industry changes to ensure our clients are always ahead of the curve on digital and social
• Strong knowledge of the Facebook Ad Manager and experience in running ad campaigns

QUALIFICATIONS/SKILLS

• Minimum two years’ experience working directly for an advertiser, agency, ad tech or social media platform.
• Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the organization, vendors and team members
• Ability to create compelling ad copy specific to the identified target audiences
• Superior collaboration and teamwork skills; experience working with cross- functional teams
• Project management experience and adaptability: Ability to re-prioritize while operating within a fast paced environment, while continuously maintaining attention to detail, establishing priorities and meeting deadlines
• Must be a positive, hardworking and self-motivated person
• Intermediate level in MS Office software (Excel, Powerpoint) and/or Google for Work products (Google Analytics, Sheets, Slides) and data analysis tools (MySQL)
• Bachelor’s Degree preferred but not essential
• 2-3 years of experience as a Social Media Personnel or similar role

Please refer the Job description for details