Social Media Manager - Herbert Wertheim College of Medicine

at  Florida International University

The Herbert Wertheim College of Medicine is currently seeking a Social Media Manager to join our team of professionals.

Duties include:

• Leads the creation, implementation, and optimization of the social media strategy. Sets goals, benchmarks and objectives for content and social channel performance. Collaborates with HWCOM units and stakeholders to support unit goals and needs.
• Oversees Herbert Wertheim College of Medicine (HWCOM) and other college sanctioned media accounts. Identifies emerging social media trends and networks and ideates on how HWCOM can best leverage these.
• Collaborates with HWCOM unit liaisons to develop social media communication campaigns and strategies for strategic initiatives that drive university-wide goals.
• Analyses and interprets media/communication administrative rules and policies to effectively manage educational media/communication administration. Implements and watches for social media policy compliance across HWCOM platforms.
• Measures impact of social media on overall marketing efforts and evaluates results. Assists in the creation of social media performance reports and analysis for paid and organic content.
• Analyzes qualitative data from first-party sources in order to gather findings and actionable insights in order to make recommendations to optimize social media strategies.
• Uses social media listening strategies and tools to monitor social conversations that impact HWCOM. Monitors conversations and trends that might grow into crises and reports to key stakeholders.
• Engages with audiences using the established University tone in order to have a consistent voice across all HWCOM social channels.
• Monitors comments and assists with questions in posted content and direct communication channels (inbox management).
• Identifies trends and conversations both inside and outside HWCOM that provides opportunity for interaction. Assists in the cultivation of partnerships with social media influencers.
• Assists in developing strategies for brand management, reputation management, including managing comments on digital channels under the supervision of the Director of Media and Community Relations.
• Coordinates with the central brand marketing team and the HWCOM marketing office to develop breakthrough content campaigns that accelerate social performance.
• Works hand in hand with the central Multimedia team and the HWCOM marketing office to brainstorm and develop content. Establishes content priorities and plans accordingly.
• Performs other related duties as assigned or as directed. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related
• to the position.
• Provides management and curation of social media content for all HWCOM flagship accounts.
• Oversees the editorial, creative and approval management of all social media content and messages under the direction of the HWCOM Director of Media and Community Relations. Identifies best publishing times and schedules content to achieve best results.

MINIMUM QUALIFICATIONS

Bachelor’s degree in Journalism, Communications, Public Relations, Marketing or related field and three (3) years of experience working with social media in a communications, marketing, or public relations setting.

PRE-EMPLOYMENT REQUIREMENTS

Expanded Background Check

• Leads the creation, implementation, and optimization of the social media strategy. Sets goals, benchmarks and objectives for content and social channel performance. Collaborates with HWCOM units and stakeholders to support unit goals and needs.
• Oversees Herbert Wertheim College of Medicine (HWCOM) and other college sanctioned media accounts. Identifies emerging social media trends and networks and ideates on how HWCOM can best leverage these.
• Collaborates with HWCOM unit liaisons to develop social media communication campaigns and strategies for strategic initiatives that drive university-wide goals.
• Analyses and interprets media/communication administrative rules and policies to effectively manage educational media/communication administration. Implements and watches for social media policy compliance across HWCOM platforms.
• Measures impact of social media on overall marketing efforts and evaluates results. Assists in the creation of social media performance reports and analysis for paid and organic content.
• Analyzes qualitative data from first-party sources in order to gather findings and actionable insights in order to make recommendations to optimize social media strategies.
• Uses social media listening strategies and tools to monitor social conversations that impact HWCOM. Monitors conversations and trends that might grow into crises and reports to key stakeholders.
• Engages with audiences using the established University tone in order to have a consistent voice across all HWCOM social channels.
• Monitors comments and assists with questions in posted content and direct communication channels (inbox management).
• Identifies trends and conversations both inside and outside HWCOM that provides opportunity for interaction. Assists in the cultivation of partnerships with social media influencers.
• Assists in developing strategies for brand management, reputation management, including managing comments on digital channels under the supervision of the Director of Media and Community Relations.
• Coordinates with the central brand marketing team and the HWCOM marketing office to develop breakthrough content campaigns that accelerate social performance.
• Works hand in hand with the central Multimedia team and the HWCOM marketing office to brainstorm and develop content. Establishes content priorities and plans accordingly.
• Performs other related duties as assigned or as directed. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related
• to the position.
• Provides management and curation of social media content for all HWCOM flagship accounts.
• Oversees the editorial, creative and approval management of all social media content and messages under the direction of the HWCOM Director of Media and Community Relations. Identifies best publishing times and schedules content to achieve best results