Social Media Manager

at  Independent Reserve

Social Media Manager
We are seeking a creative, driven and talented full-time Social Media Manager to join our expanding, multi-skilled marketing team based in Sydney.

As the Social Media Manager your key responsibilities will include:

• Developing and implementing comprehensive social media strategies aligning with overall marketing objectives, focusing on driving brand awareness growth.
• Creating, curating, briefing and scheduling engaging content for various social media platforms, including but not limited to Instagram, Facebook, Twitter, LinkedIn, and TikTok (design resources will be available).
• Ensuring consistent MoM growth of organic reach and engagement across all social media platforms.
• Monitoring social media channels, responding to comments, messages, and reviews promptly, and fostering meaningful interactions with our audience.
• Collaborating with the marketing team to develop visually appealing and cohesive content that reflects our brand’s unique identity and position in the market.
• Planning and executing social media campaigns, contests, and promotions to drive brand awareness, engagement, and customer acquisition.
• Working closely with our partners (including the Sydney Swans) to run social media brand collaborations to further drive brand awareness.
• Analysing social media metrics and performance data to track KPIs, identify trends, and optimise strategies for improved reach, engagement, and ROI.
• Staying updated on industry trends, emerging platforms, and best practices in social media marketing to keep our brand ahead of the competition.
• Coordinating with influencers, UGC creators, partners, and affiliates to amplify our social media reach and leverage their networks to promote our services.
• Ensuring all content is aligned with both our written and visual brand identities.

ABOUT YOU

Skills and experience we are looking for:

• You live and breathe social media and how to engage audiences.
• A Strong understanding of social media platform algorithms and best practices.
• A strong interest in and knowledge of cryptocurrencies and the crypto ecosystem is essential.
• 4+ years’ experience in a similar role.
• Proficiency in social media management tools, analytics platforms, and graphic design software such as the Adobe Suite.
• Must have experience in the marketing and promotion of well-established brands/or have social media side projects with a strong following and engagement.
• Ability to work with allocated budgets.
• Ability to confidently deal with brand partners and stakeholders.
• Excellent written and verbal communication skills.
• Creative thinking with the ability to generate innovative content ideas and campaigns.
• Highly organised and efficient time management skills.
• Meticulous planning and attention to detail.
• Tertiary qualifications in Marketing and Communications or a related field are advantageous.
• Excellent interpersonal skills and the ability to build strong relationships.

• Developing and implementing comprehensive social media strategies aligning with overall marketing objectives, focusing on driving brand awareness growth.
• Creating, curating, briefing and scheduling engaging content for various social media platforms, including but not limited to Instagram, Facebook, Twitter, LinkedIn, and TikTok (design resources will be available).
• Ensuring consistent MoM growth of organic reach and engagement across all social media platforms.
• Monitoring social media channels, responding to comments, messages, and reviews promptly, and fostering meaningful interactions with our audience.
• Collaborating with the marketing team to develop visually appealing and cohesive content that reflects our brand’s unique identity and position in the market.
• Planning and executing social media campaigns, contests, and promotions to drive brand awareness, engagement, and customer acquisition.
• Working closely with our partners (including the Sydney Swans) to run social media brand collaborations to further drive brand awareness.
• Analysing social media metrics and performance data to track KPIs, identify trends, and optimise strategies for improved reach, engagement, and ROI.
• Staying updated on industry trends, emerging platforms, and best practices in social media marketing to keep our brand ahead of the competition.
• Coordinating with influencers, UGC creators, partners, and affiliates to amplify our social media reach and leverage their networks to promote our services.
• Ensuring all content is aligned with both our written and visual brand identities