Social Media Manager

at  Ivy Rehab Physical Therapy

SOCIAL MEDIA MANAGER

Ivy Rehab - Remote
Join Ivy Rehab’s team as a Social Media Manager, responsible for shaping the organization’s online presence, with a focus on recruitment and brand elevation. Apply now!

JOB DESCRIPTION

Are you passionate about social media and making a meaningful impact? Join Ivy’s remote team as a Social Media Manager and become a valued member of our dynamic group. We’re committed to providing world-class care in physical therapy, occupational therapy, speech therapy, and applied behavior analysis (ABA) services. Our inclusive culture promotes authenticity, growth, and exceptional patient care.

QUALIFICATIONS:

• Bachelor’s or master’s degree in marketing or related field.
• Proven working experience in digital marketing, particularly within the healthcare industry in a multi-site organization.
• Demonstrated experience with proactive development of social media programs and planning.
• Exceptional relationship building and consulting skills
• Understanding of social media KPIs, web traffic metrics, and SEO.
• Working knowledge of ad serving tools and creativity in design.
• Excellent attention to detail and grammar.
• Experience with applications such as WordPress, Canva, Adobe InDesign, Photoshop, etc.
• Hands-on experience with major social platforms such as SOCi (or other social media management tool), LinkedIn, Facebook, Instagram, and TikTok.
• Knowledge of online marketing and major marketing channels.

ROLE OVERVIEW

As a Social Media Manager at Ivy, you’ll play a crucial role in shaping our multi-site organization’s social media presence. Your primary focus will be on recruitment activities, but you’ll own our entire social presence, overseeing both our corporate accounts and 600+ location accounts, ensuring all platforms are regularly updated with engaging content. You’ll collaborate with Marketing leadership to develop and implement a comprehensive social media strategy, while also providing guidance to Talent Acquisition and operational/clinical teams on advertising and social media strategies.

KEY RESPONSIBILITIES

• Develop and implement a comprehensive corporate social media strategy in collaboration with Marketing leadership.
• Maintain and optimize a centralized social calendar, creating engaging, on-brand content and posting regularly across all platforms.
• Manage all social paid advertising initiatives to maximize reach and engagement.
• Monitor and respond to users in a timely and engaging manner, collaborating with internal experts as needed.
• Compile monthly reports showing ROI and engagement metrics and stay updated on social media trends and tools.
• Provide training and mentorship on social media best practices to team members.
• Evaluate risks and opportunities in user-generated content and report to management as appropriate.
• Set goals, track performance, and analyze the effectiveness of social media campaigns.
• Launch and manage new social media accounts, including TikTok, and support other social media initiatives as needed.