Social Media Manager

at  Lambda Legal

Position: Social Media Manager
Department: Communications
Office Location: The ideal candidate is located in any of the following states or major metropolitan areas where Lambda Legal has an office: New York, NY (Headquarters); Atlanta, GA (Southern); Dallas, TX (South Central); Los Angeles, CA (Western); or Washington, DC.

Work Type Designation: Work from Home

• Per Lambda Legal’s Work Location Designation policy, Work from Home, Work from Office, and Hybrid options are available with supervisor approval.
• Generally, employees can live in any of the states that fall within the Combined Statistical Area (CSA) boundaries of their Office of Record as long as they reside within three (3) hours of their Office of Record by ground transportation or ferry. Exceptions may be possible. These states include California, Connecticut, Georgia, Illinois, Indiana, Maryland, Nevada, New Jersey, New York, Oklahoma, Pennsylvania, South Carolina, Texas, Virginia, West Virginia, Wisconsin, and Washington, D.C.
• Work from Office and Hybrid employees must be able to commute to the Regional Office as their schedule demands.

Reports to: Digital Director
Union Status: C2. This role is a union position.
Annual Salary Range: $63,324 - $111,772. The salary for this role will be based on a step scale and will be determined by a candidate’s years of relevant experience related to the position, as well as their office of record.
Travel: This position may require occasional regional travel.
FLSA Status: Exempt/Full-Time
Supervisory Responsibilities: Vendors and Freelancers as needed.

WHO WE ARE

Lambda Legal is a national advocacy organization committed to achieving full recognition of the civil rights for the LGBTQ+ community and everyone living with HIV through impact litigation, education, and public policy work. Since 1973, Lambda Legal has used impact litigation and other advocacy tools to decriminalize same-sex relationships; challenge discrimination against LGBTQ+ people and people living with HIV in the workplace, in the home, in schools, in health care, and in the military; and protect LGBTQ+ families, including by winning and defending marriage equality. Our clients are not charged for legal representation or advocacy and Lambda Legal receives no government funding. Headquartered in New York City, Lambda Legal also has regional offices in Los Angeles, Chicago, Atlanta, Dallas, and Washington, DC.
We believe that serving the full breadth of the LGBTQ+ and HIV communities requires cultural competency and enthusiasm for diversity of all kinds. To be successful, we must approach our work with an understanding that discrimination based on sexual orientation, gender identity, or HIV status is not the only obstacle to achieving full formal and lived equality for LGBTQ+ people and everyone living with HIV; rather, we recognize the intersectional nature of discrimination, specifically including biases based on race, religion, national origin, gender, disability, education, and class. Considering this reality, we prioritize a proactive commitment to counteracting these biases and their compounding effects in the work we do, but also in how we work together as an organization.

SOCIAL MEDIA MANAGER

Lambda Legal is seeking a passionate storyteller who understands how social media and content uniquely drive information and action in today’s media environment. The Social Media Manager will be a part of the digital team and work cross-functionally with Development, Legal, and Communications at Lambda Legal to interact and maintain the digital community. The Social Media Manager will love writing concise and compelling social copy that is sure to trend and is connected with the LGBTQ+ community, news, entertainment, and pop-culture. They will come up with innovative solutions to grow engagement on the platforms and be the “voice” for the brand on select social channels. They will be a lead for the team on social listening, reporting on trends, content creation, and conversation. Leading candidates will be news and pop-culture whizzes, love writing pithy and engaging copy, and have an avid interest in social media platforms/technology, analytics, and audience development.
The Social Media Manager is a key member of Lambda Legal’s Digital team responsible for the creative and strategic direction of social, driving the storytelling initiatives in support of the organization’s overall advocacy and fundraising goals. This position reports directly to the Digital Director.

QUALIFICATIONS

Successful candidates will welcome the opportunity to work in a racially- and gender-diverse environment and to contribute to a positive and inclusive atmosphere. Working at Lambda Legal requires a demonstrated awareness of and commitment to the concerns of the breadth of the communities that Lambda Legal serves.

Skills and competencies include:

• 3-5 years of experience managing the social media content and community
• Demonstrated ability to generate new and creative ideas for social media platforms including Facebook, Instagram, YouTube, Live video, TikTok, StreamYard, etc.
• Ability to create and design graphics and simple animations is required
• Ability to create simple Reels, TikToks, and other forms of content for social media is preferred
• Ability to write clever, concise, and/or compelling copy
• Great organizational skills with the ability to handle multiple projects with ease, meet deadlines, and work in a fast-paced digital environment
• Detail-oriented and ability to work across multiple teams/functions
• Experience using social media and online tools including Meltwater Engage, Sprout Social, Hootsuite, Sprinklr, True Anthem, Google Analytics, Google Trends, Facebook Insights, etc.
• Interest in advocacy, LGBTQ+ issues, news, and pop culture
• Experience with Photoshop and/or Canva is preferred.
• Prior work on behalf of the LGBTQ+ community and/or people living with HIV and/or experience working with other historically marginalized communities (in a professional or volunteer capacity) is preferred

• Generate innovative ideas with a focus on expanding Lambda Legal’s presence and community engagement across social media platforms (Facebook, Instagram, and LinkedIn), and emerging platforms (i.e., TikTok).
• Work directly with the Digital Director to schedule posts throughout the day and manage the community across select platforms.
• Identify and capitalize on social media trends, pop culture, and breaking news content.
• Coordinate team administration, traffic coordination, team social calendar and interactions with Communications, Legal, Development, Video, etc.
• Produce engaging and informative content independently and in collaboration with the Digital Director and Video Producer such as graphics, short form videos, and all other assets for social media channels
• Work with Communications, Legal, and Development teams to ensure approved content and distribution.
• Track and report on brand’s social performance, including: ongoing insights and strategic recommendations to continually build community and increase engagement.
• Maintain social media accounts by ensuring best practices, while fostering a positive brand image for Lambda Legal.
• May require night and/or weekend work around breaking news.