Social Media Marketing Manager

at  Hollywood Bowl Group

THE WHY, THE WHAT AND THE WHO…

Do you have experience leading the social media strategy for a multi-site business?
Are you passionate about social media trends and innovation?
Are you looking to join a business that is financially stable with very exciting expansion plans?
If so, then look no further!

THE WHAT…

Our Social Media Marketing Manager sits in our Marketing team and is based at our Support Centre in Hemel Hempstead with the option to work from home one day per week, and occasional travel to our centres required.

The responsibilities of the Social Media Marketing Manager include:

• Lead and deliver the overall social media marketing strategy (owned, earned and paid channels) to increase brand reach, awareness and customer engagement
• Own and execute the social media content calendar covering and not limited to Facebook, Instagram, TikTok, X and YouTube and proactively utilise data and insight to measure and analysing results and ROI
• Drive the social media marketing strategy across all brands, including leading the business on, and being the go-to person for, social media marketing trends and innovation
• Responsible for the dissemination of thought leadership on social media marketing content
• Lead the monthly social media steering group meeting, sharing best practice across the business
• Drive the social media marketing to support the launch of new initiatives nationally and locally e.g. new centre openings, rebrands, refurbishments and tactical local support
• Monitor the effectiveness, measure and report on social marketing activities
• Manage and own the social media competitions process
• Manage and own the influencer strategy
• Manage relationships with key agency partners to SLAs, including social media, creative, media and graphic designers.
• Manage the social media marketing agency, including running the annual independent audit, presenting back findings and recommendations to the head of marketing and marketing manager, briefing them on campaigns and approving statements of work
• Implement key findings and recommendations from the annual audit, to support continuous growth and improvement for the brand’s social channels
• Improve and grow the brand’s share of voice, maintaining positive brand sentiment
• Manage the social briefing processes
• Identify and champion social media marketing opportunities to enhance customer experience across the full customer journey
• Ensure timely, relevant and accurate content is maintained across channels for all customer groups
• Actively promote the social channels to customers, consumers and internal stakeholders
• Give social brand guidance support for the wider marketing team and business
• Demonstrate sound commercial awareness throughout social marketing activities

To be successful, you’ll have:

• Extensive experience in digital/social marketing
• Experience in social media marketing and marketing communications
• Knowledge of social tools and scheduling platforms
• Experience in copy writing and editing and content creation
• Experience in campaign management
• Demonstrable commercial awareness
• Ability to develop and work effectively to project plans
• Manage quality and effective output from marketing suppliers
• Manage agency relationships and performance
• Excellent communication skills
• Ability to work autonomously and prioritise tasks
• Able to deliver against deadlines and budgets
• Creator of positive energy
• Full driving licence and access to own vehicle

The Who…
Hollywood Bowl Group has a passion for bringing families and friends together for affordable fun and healthy competition.
Following our listing on the main stock market in 2016 we became Hollywood Bowl Group, seeking out the perfect locations for our bowling and golf centres nationwide. We formed our customer proposition, built on real feedback, and went from strength to strength with our in-centre game technology and online scoring systems.
Now with 72 centres across the UK, operating under the Hollywood Bowl and Puttstars brands, we’re proud to be ambitious market leaders in experiential family entertainment.
We continue to expand our estate and look for profitable opportunities to grow, with an average of three new sites opening each year.
At Hollywood Bowl Group, we value diversity and inclusion, and we’re committed to creating a working environment that promotes equal opportunities. Individual differences and the contributions of all employees are recognised and valued and we believe that a diverse and inclusive workplace makes us a more relevant, more competitive, and more resilient company.

• Lead and deliver the overall social media marketing strategy (owned, earned and paid channels) to increase brand reach, awareness and customer engagement
• Own and execute the social media content calendar covering and not limited to Facebook, Instagram, TikTok, X and YouTube and proactively utilise data and insight to measure and analysing results and ROI
• Drive the social media marketing strategy across all brands, including leading the business on, and being the go-to person for, social media marketing trends and innovation
• Responsible for the dissemination of thought leadership on social media marketing content
• Lead the monthly social media steering group meeting, sharing best practice across the business
• Drive the social media marketing to support the launch of new initiatives nationally and locally e.g. new centre openings, rebrands, refurbishments and tactical local support
• Monitor the effectiveness, measure and report on social marketing activities
• Manage and own the social media competitions process
• Manage and own the influencer strategy
• Manage relationships with key agency partners to SLAs, including social media, creative, media and graphic designers.
• Manage the social media marketing agency, including running the annual independent audit, presenting back findings and recommendations to the head of marketing and marketing manager, briefing them on campaigns and approving statements of work
• Implement key findings and recommendations from the annual audit, to support continuous growth and improvement for the brand’s social channels
• Improve and grow the brand’s share of voice, maintaining positive brand sentiment
• Manage the social briefing processes
• Identify and champion social media marketing opportunities to enhance customer experience across the full customer journey
• Ensure timely, relevant and accurate content is maintained across channels for all customer groups
• Actively promote the social channels to customers, consumers and internal stakeholders
• Give social brand guidance support for the wider marketing team and business
• Demonstrate sound commercial awareness throughout social marketing activitie