Social Media Marketing Manager

at  The Economist Group LTD

OBJECTIVE/PURPOSE OF THE ROLE

The primary objective of the Social Media Marketing Manager is to develop and implement comprehensive social media strategies that effectively reach and engage our target B2B audience. This role involves managing our social media presence, with a strong emphasis on LinkedIn, to build brand awareness, foster relationships, and drive conversions. You will ensure that our social media activities align with our overall digital marketing strategy and business goals, utilising data-driven insights to optimise performance.
Accountabilities:

WHAT YOU WILL BE DOING

• Social Media Strategy Development and Execution:
• Develop, implement, and manage a comprehensive social media strategy, covering both organic and sponsored initiatives, to enhance our B2B marketing efforts.
• Conduct audience research and analysis to identify opportunities for engagement and growth.
• Paid Social Campaign Management:
• Create, manage, and optimise paid social media campaigns on LinkedIn and other relevant platforms.
• Monitor and adjust targeting, bids, ad creatives, and landing pages to maximise ROI.
• Conduct A/B testing on ad creatives and targeting options to improve performance.
• Organic Social Media Management:
• Develop and execute organic social media content strategies to build brand awareness and engage our audience.
• Create compelling and relevant content, including posts, articles, videos, and infographics, tailored to our B2B audience.
• Manage the content calendar and ensure timely posting and engagement with followers.
• Performance Analysis and Reporting:
• Analyse social media performance using key metrics and tools (e.g., LinkedIn Analytics, Google Analytics) and generate detailed reports.
• Provide actionable insights and recommendations to improve social media effectiveness and achieve business goals.
• Stay updated on industry trends, algorithm changes, and best practices to maintain competitive advantage.
• Collaboration and Integration:
• Work closely with the B2B marketing team to align social media strategies with broader digital marketing and business objectives.
• Collaborate with content creators, designers, and other marketing team members to ensure cohesive and effective campaign execution.
• Coordinate with the sales and product teams to align social media efforts with sales initiatives and product launches.
• Community Management:
• Engage with followers and industry influencers on LinkedIn to build relationships and foster a sense of community.
• Respond to comments, messages, and inquiries in a timely and professional manner.
• Monitor brand mentions and industry conversations to identify opportunities for engagement and thought leadership.
• Budget Management:
• Manage social media budgets effectively to maximise ROI and ensure efficient use of resources.
• Track and report on budget spending and campaign performance regularly.
  Experience, skills and professional attributes: