Social Media Marketing Specialist

at  Microtech Knives Inc

At Microtech Knives, we pride ourselves on our commitment to craftsmanship and innovation in the world of cutlery. As a leading manufacturer of high-quality knives, we strive to deliver excellence in every aspect of our business. Our brand is built on a foundation of precision, reliability, and passion for the art of knife-making. To help us continue to grow and engage with our audience, we are seeking a dynamic and creative Social Media Marketing Specialist to join our team.

• Develop and implement comprehensive social media strategies to increase brand awareness, drive engagement, and generate leads.
• Create high-quality, visually appealing content for all social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.
• Monitor and analyze social media metrics to track performance, identify trends, and optimize content strategy accordingly.
• Engage with our audience by responding to comments, messages, and inquiries in a timely and professional manner.
• Collaborate with cross-functional teams to ensure alignment of social media initiatives with overall marketing objectives.
• Stay up-to-date with the latest trends and best practices in social media marketing, content creation, and digital advertising.
• Conduct keyword research and utilize SEO best practices to optimize content for search engines.
• Utilize Google Analytics and other analytics tools to track website traffic and user behavior, and make data-driven recommendations for improvement.
• Contribute to the development of marketing campaigns and promotions, including copywriting and photography as needed.
• Monitor industry trends and competitor activities to identify opportunities for innovation and differentiation.