Social Media Officer

at  ADIB Abu Dhabi Islamic Bank

JOB DESCRIPTION

Role: Social Media Officer
Location: Abu Dhabi

KEY ACCOUNTABILITIES OF THE ROLE:

• Attend and cover live events hosted by ADIB by creating engaging and timely content for social media platforms. This includes live-tweeting, posting updates, sharing photos/videos, and engaging with followers in real-time to provide comprehensive coverage.
• Conduct Sentiment Report Analysis and Reporting: Monitor social media channels for mentions of ADIB and analyze sentiment to gauge public perception. Generate regular reports outlining key findings, trends, and insights to inform decision-making and strategy adjustments.
• Analyze social media performance.
• Support social media content creation and distribution.
• Identify online customer habits and suggest means by which to broaden our audience.
• Maintain a cohesive strategy across all platforms to increase our brand awareness.
• Coordinate and collaborate with other departments such as Social Media Manager and other business teams to synthesize marketing campaigns.
• Provide support on online engagement and drive reporting on moderator performance.
• Support all marketing activities and projects.
• Research the benefits of emerging social networks regarding ADIB.
• Stay up to date on social media best practices and apply them to ADIB social media channels.
• Generate, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action.
• Brief social media agency and work with them to deliver ADIB social media requirements.
• Create editorial calendars and syndication schedules.
• Collaborate with other departments (customer relations, sales, etc.) to manage reputation, identify key players, and coordinate actions.

SPECIALIST SKILLS / TECHNICAL KNOWLEDGE REQUIRED FOR THIS ROLE:

• Data Analysis
• Excellent interpersonal skills
• Strong presentation skills
• Strategy implementation
• Communication
• Social media tools and solutions
• Eye for design and creativity
• Teamwork
  Job ID 300002169550599