Social Media Officer

at  University of Bath

Social Media Officer
Are you passionate about social media, sport and fitness? Do you have a flair for communicating in a concise, engaging and creative style?
We are looking for a Social Media Officer to join our experienced marketing and communications team, and help our family of Team Bath channels continue to grow and innovate.
Team Bath is one of the most inspirational sporting environments in the country, providing opportunities for people of all ages and abilities to get active. As Social Media Officer you will help us communicate what we have to offer to our diverse customer base – current and prospective University of Bath students and staff, elite athletes, young families and members of the public – as well as celebrate the achievements of the many athletes and coaches, including Olympic and Paralympic Champions, who call the Sports Training Village home.
The role will also include providing live updates and colour from matches and sporting events on campus, including BUCS Super Rugby and Team Bath Netball Super League fixtures.

ABOUT US

The Department of Sports Development and Recreation at the University of Bath seeks to create impact through sport, by maximising its unique environment every day for every customer.
The Department manages and organises a range of activities under the University’s sports brand - Team Bath - and aspires to create a world leading multi-sport environment delivering to elite athletes, staff and students of the University and the local and regional community. Based in the inspiring £35m Sports Training Village, the Department offers a wide range of high quality sports activities, programmes, events, services and facilities catering for all ages and abilities.
In addition, we are recognised by UK Sport as one of only eight Elite Training Centres, providing the training base for around 250 international level athletes. This is an opportunity to become part of a professional and progressive organisation at the leading edge of sport, health and fitness.

KEY RESPONSIBILITIES

• Help to develop and implement social media campaigns supporting Team Bath’s marketing and communications objectives through existing and new channels and platforms (Facebook, Twitter, LinkedIn, Instagram, YouTube, Snapchat, TikTok etc).
• Create and commission relevant and engaging content to reach Team Bath’s target audiences, helping to drive traffic to our websites and other digital platforms.
• Monitor, listen and respond to comments posted on our social media channels.
• Develop influencer relationships to increase community engagement and commercial sales.
• Provide an active social media presence during identified events such as Team Bath Netball Super League and BUCS Super Rugby matches, and major championships.

This role would suit you if you have:

• Proven experience of developing and implementing successful social media campaigns.
• In-depth knowledge and understanding of social media platforms and how messages can be effectively deployed across each.
• An ability to create compelling, visually engaging content.
• An ability to take the initiative and be proactive.
• High levels of personal commitment and an attention to detail