Social Media Specialist Administrative Position: Full-Time (Temporary)

at  The Kings University CA

The King’s University offers an exceptional liberal arts education from a Christian perspective. Located in Edmonton,
Alberta, King’s serves students from across Canada and around the world. Join a dedicated team who have a desire and
common mission to see students grow in a dynamic and nurturing Christian environment. People who love working and
succeed at King’s serve God gladly, work collaboratively, think creatively, and embrace diversity.
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Social Media Specialist
Full-time, Temporary 1-year

POSITION SUMMARY

The Social Media Specialist generates buzz and excitement for the products, services, and brands of The
King’s University. The position takes a lead role in developing King’s content calendar and producing the
bulk of the content required for the university’s main social accounts.
Reporting to the Director of Marketing, the successful candidate will excel in producing share-worthy
content that is visually appealing and effective in generating word-of-mouth attention on social media. The
position is particularly concerned with cultivating online engagement that supports student recruitment,
institutional brand awareness, and university fundraising. In addition to developing value-added
experiences for users on King’s corporate accounts, the Social Media Specialist serves as an in-house
resource and strategist for affiliated accounts such as: admissions, current students, Eagles Athletics,
alumni relations, Micah Centre for Justice and Development, and others.

QUALIFICATIONS

• Diploma or certificate in marketing, digital media, creative communications, or related discipline.
• Strong photography and videography capturing and editing abilities, required.
• Demonstrated experience with creative software (i.e. Adobe Creative Cloud), required.
• Minimum 2 years of experience managing social media accounts in an organizational setting.
• Eager to learn, capable of adapting to ever-changing trends and algorithms.
• Understands and relates to the latest trends in social media.
• Self-motivated and organized, cool under pressure.
• Capable and confident English language skills.
• Experience working with post-secondary students an asset.
• Strong capacity to work collaboratively with other team members.
• Commitment to, and understanding of, Christian post-secondary education.
• Professing, practicing Christian able to sign King’s Statement of Faith.
  A condition of employment is assent to the University’s Christian Statement of Faith found at:
  https://www.kingsu.ca/about-us/careers
  The King’s University follows a standardized salary grid. The salary range for the position is $55,500 -
  $70,613/yr dependent on qualifications and experience. A comprehensive benefit package, pension, and
  generous vacation and time off are provided.
  Position will remain open until a suitable candidate is found.
  Apply by submitting a resume and cover letter through our online portal at kingsu.ca/about-us/careers.
  Human Resources
  The King’s University
  9125-50 Street, Edmonton, Alberta
  T6B 2H3
  E-mail: humanresources@kingsu.ca. Visit our web site at www.kingsu.ca.
  We appreciate all applicants for considering The King’s University as a potential employer, however, only
  those considered for an interview will be contacted.
  The King’s University respects, appreciates and encourages diversity. We welcome applications from all qualified
  individuals including members of visible minorities, Indigenous, First Nations, Metis, and Inuit peoples and persons with
  disabilities. All qualified candidates are encouraged to apply; however, Canadian citizens and permanent residents will
  be given priority.

• Develops captivating content for the university’s primary social accounts that cultivates
  institutional personality and brand presence. Produces content that is relevant to key
  demographics and audiences and tracks engagements and interactions with this content over

time.

• Organizes photo and video shoots, interviews, event coverage, etc. in support of institutional

marketing goals and department-level services and activities.

• Manages King’s Student Media Team. Takes the lead role in establishing creative direction for this

team and in generating unique content ideas. Organizes team assignments and provides feedback

on completed work.

• Captures photography and videography at flagship institutional events and functions.
• Identifies and incorporates current trends on social media into the university’s content strategy.
• Designs compelling visual elements in support of the university’s content strategy.
• Produces fully edited videos, captions, profiles, and photography with a high degree of creative

proficiency.

• Works with department social media account holders throughout the university to strategize and

develop content for their channels.

• Ensures that upcoming events are promoted well across all platforms.
• Ensures cross-institutional compliance with King’s social media policy.
• Participates in additional promotional efforts with a view to student recruitment and community

engagement.

• Contributes to, and works within, King’s marketing plan.