Social Media Specialist

at  BTY Group

BTY is an award-winning professional consultancy providing complete project solutions in real estate and infrastructure asset planning, development, operations, and transactions. With a portfolio of projects valued at over $100B, our experience spans across industries, sectors, and continents.
We stand by our commitment to creating and sustaining an environment that is meaningful as it is inspiring, by fostering alliance, collaboration, and purpose. People here have a voice to discuss ideas, a role to play within an inclusive team, and support for well-being and professional development. Work on high-impact engaging projects that support the health of the communities we work, live and play in.
We are looking for an enthusiastic Social Media Specialist with the ambition and creativity to join BTY’s Global Marketing Team. This is a full-time role based in Toronto/Vancouver within a flexible office/remote/work-from-home environment.

WHAT YOU’LL BRING

• A minimum of 5 years of hands-on experience in social media marketing, Digital Media Specialist roles, or related positions.
• Possess a diploma or degree in Communications, Marketing, Business, New Media, Public Relations, or a related field.
• Demonstrate in-depth knowledge of online marketing principles and best practices.
• Showcase a strong understanding of major social media platforms, including LinkedIn, Twitter, Instagram, and others.
• Excellent B2B copy writing expertise geared to social content.
• Proficiency in French is considered an asset
• Showcase Project Management & work-planning prowess with a detail-oriented approach to tasks and projects, ensuring accuracy and precision in all social media initiatives.
• Strong eye for design and experience working with Canva or similar design applications.
• Strong understanding of planning, producing, capturing and editing video assets for social content.
• Possess a valid driver’s license, and ability to conduct site visits locally for content capture. Occasional out of town travel may be required for key campaigns.
• Detailed job description available upon request.

As a key member of our team, you will play a pivotal role in shaping and executing our social media strategy.

• Formulate, execute, and oversee a comprehensive social media strategy by conducting competitive research, platform analysis, benchmarking, and audience identification.
• Utilize social media listening tools to gather valuable insights and adjust strategies accordingly.
• Measure and report on the performance of social media campaigns.
• Create and manage BTY’s corporate and key team member social media accounts
• Propose, create, and edit engaging content, including image and infographic assets, social media friendly video clips, and knowledge sharing posts.
• Develop annual social media calendars, collaborating proactively and regularly with internal teams to mine post ideas and themes, integrate diverse perspectives that align with organizational goals.
• Generate, edit, publish, and share compelling daily content that fosters meaningful connections and encourages audience engagement.
• Be live on site where applicable for major events to be featured on social, capturing footage & photos for use on social posts.
• Set up and optimize company pages on each social media platforms to enhance the visibility of BTY’s content.
• Moderate and actively engage with user-generated content in adherence with BTY policies and protocols.
• Continuously improve social media performance by capturing and analyzing relevant data analytics, insights, and best practices.