Social Media Specialist

at  Hilton

Social Media Specialist will work closely with the Commercial Team to assist in the implementation of the marketing plan to increase hotel brand awareness.

As a Social Media Specialist for the NT cluster you will perform the following tasks to the highest standards:

• To act as a pro-active support function for all content generation across the cluster hotels.
• Work with the Marketing Executive to ensure maximization of all campaigns and activities including online demand generation
• Support the sales and commercial teams with development of content, collateral, presentations.
• Develop and maintain successful relationships and with key internal and external stakeholders ensure effectiveness of the marketing function
• Work actively to develop a profile in the hospitality and broader NT community for the hotels and the brands.
• Arrange hotel photography, videography in line with Hilton’s global photography standards
• Organise hotel collateral in-line with Hilton’s global brand guidelines across all channels.
• Ensure hotels compliance in using regional accredited suppliers including; designers, printers, photographers and liaison with Regional Marketing to ensure all accredited agencies receive latest corporate marketing guidelines
• Perform all duties and responsibilities in a manner that ensures your safety and that of others in your workplace
• Champion brand values and ensure the hotel adheres to brand and product standards as well as specific outlet style guides
• Drive and lead the hotel’s social media channels including internal communications and content creation and postings.
• Assist with hotel email marketing campaigns & monitor e-commerce activities of our Hotel and competitor hotels
• Assist updating all brand websites, online travel agents, and third-party websites to ensure the content is up to date, engaging and appealing
• Assist with developing & Implementing F&B marketing content and campaigns to increase covers and increase average check in the restaurant, bar and spa
• Assist with developing and executing leisure campaigns to cover need periods throughout the year, using both traditional and new media channels to target key source markets
• Assist with developing and executing seasonal GC&E campaigns in line with need months and special event periods
• Understand the role you play in the financial and commercial success of the busines

To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:

• Ability to understand key business indicators and competitive trends and develop approaches to these challenges
• Intermediate level of IT skills
• Experience using Canva
• Proven organisational and planning skills
• Ability to work under pressure at all time