Social Media Specialist

at  SeaWorld Orlando

WHAT IT TAKES TO SUCCEED:

• Bachelor’s degree in marketing, communications, or a related field
• Hospitality, theme park, zoo, or related industry experience preferred
• 1+ years’ experience managing social media platforms, including content creation, management and reporting
• Experience using social media management platforms preferred (Spinklr, Hootsuite, etc)
• Experience using Adobe Creative Suite, including Photoshop, Illustrator, and Premiere Pro preferred
• Experience with content creation, photography, videography – and editing a plus
• Have a valid Driver’s license and able to meet company driving guidelines
• Able to lift, push, pull and/or carry up to 50 lbs
• Perform the following physical activities: kneeling, squatting, bend floor-to waist/waist-to-overhead, reach overhead, simple grasp and fine hand manipulation tasks (use of tools/keyboard/writing)
• Able to work indoors and outdoors, in varying weather, to include extreme heat.
• Work regularly Monday through Friday but with flexibility based on business need to include weekends, evenings, and holidays
• Excellent written and oral communication skills
• Advanced proficiency in PowerPoint and Microsoft Office 365
• Familiarity with social media platforms, organic social media, and paid social media
• Ability to multitask, while being highly organized, and managing multiple work streams while supporting administrative needs for the team
• Demonstrates adaptability and ability to work in a fast-paced environment
• Possess strong customer service skills, along with timely and accurate follow up

JOIN THE TEAM:

If you’re looking for the opportunity to make the most of your abilities in a one-of-a-kind setting with an entertainment industry leader, we’re looking for you

• Plan, write, and edit engaging, channel-specific social media content for a variety of digital platforms and diverse audiences
• Manage content calendars as needed, adjusting to best fit our communication strategies
• Manage weekly and monthly reporting to further analyze social media performance
• Coordinate with in-park teams and photo-video resources to capture assets for social channels
• Curate user-generated content on a weekly basis to be used on social channels
• Community management and monitoring of brand social media channels and regular collaboration with guest services to field customer inquiries
• Maintain industry knowledge and keep up to date on social media trends, platform features, and best practices
• Manage and update database of media contacts, including media contact lists
• Support new campaigns through proactive media outreach across print, broadcast, and online outlets across family, travel, lifestyle, consumer, targeted trade outlets
• Review and manage incoming community relations requests
• Direct photo/video shoots in park
• Assist with other duties, included office assistance as needed
• Communicate professionally with Ambassadors, Vendors, and our Guests
• Serve as a key player in the annual marketing planning process including new attractions, shows, events, culinary locations, and other park initiatives
• Must be comfortable on camera
• Perform other duties as assigned